Sr PPC Executive

Company Profile Savit is a Certified Google Partner and ISO 9001:2008 certified Internet Marketing Company in Mumbai. Since 2004, Savit has successfully delivered various services which include Website Design, Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Pay Per Click (PPC), Online Reputation Management (ORM) and E-commerce Websites for various firms and Industries. For more details about the Company, please visit the website at https://www.savit.in Key Responsibilities: Manage Pay Per Click (PPC) campaigns - launching, optimizing, and maintaining budgets, ROI, reporting & analytics Website analysis - thorough and detailed analysis of products or services to create the most effective strategy for your campaign Target market - target market analysis to build out relevant and highly targeted keyword lists and ad texts Keyword research - thorough keyword research to get highly targeted traffic and to maximize conversions Creating enticing ad texts - creating ad texts and variations, tweaking and testing them to maximize traffic, conversions and overall ROI Campaign structuring - campaign, ad group and keyword structuring to ensure success right from the start Bid management - assigning appropriate CPC bid Campaign monitoring and maintenance to ensure continued campaign success and optimal performance Prerequisites: Proficiency in MS Excel, PowerPoint, and Word 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC) Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool Experience working with popular PPC ad platforms (AdWords, FB, Bing & Linkedin) Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals