Sr Creator - Copywriting & Content

This is a job opening for our client. Position Overview: As a Sr Creator (Copy + Content), you will play a crucial role in shaping the voice and narrative of our brand across various customer touchpoints. You possess a natural talent for storytelling and a strategic mindset. Your primary responsibility will involve creating written content that resonates with our audience, emphasizes both the emotional and functional advantages of our products, and establishes a compelling brand presence. Key Responsibilities: Creative Leadership: Your role will involve defining and enhancing the brand's tone of voice, providing guidance to the marketing team to ensure messaging consistency across all platforms. Content Strategy: You will be tasked with crafting engaging narratives for product launches, brand campaigns, retention initiatives, and collaborations. Copy Development: Composing sharp, relatable copy for digital ads, product descriptions, websites, social media, emails, packaging, and internal campaigns will be a key aspect of your responsibilities. Quality Control: It is essential to maintain high writing standards, ensuring clarity, creativity, brand alignment, and grammatical excellence in all deliverables. Campaign Collaboration: Working closely with designers, marketers, and growth teams to co-create ideas that drive conversions and foster customer loyalty. Customer-Centric Messaging: Crafting copy that resonates with the emotions, needs, and aspirations of parents purchasing for their children, while reinforcing the brand values of Plan B. Performance Awareness: Reviewing campaign performance metrics such as open rates, click-through rates, and engagement rates to continuously enhance the effectiveness of copy. Innovation: Explore new content formats, styles, and trends to maintain the brand's communication fresh, bold, and impactful. Qualifications & Experience: - 3-5 years of copywriting experience, preferably with Direct-to-Consumer (D2C) brands in the apparel, lifestyle, or parenting sectors. - A strong portfolio showcasing the ability to write across various formats, including long-form storytelling, concise digital ads, social media captions, product messaging, etc. - In-depth understanding of brand tone, audience insights, and digital content trends. - Proficiency in transitioning between persuasive marketing copy and authentic brand storytelling seamlessly. - Strong project management and time management skills, with the capacity to handle multiple priorities and meet deadlines. - Collaborative mindset with outstanding communication skills, and a willingness to accept feedback and iterate on work. - Bachelor's degree in Communications, Journalism, Marketing, English, or a related field. Salary Range: INR 6,50,000 to 8,00,000 per year + Performance Bonus Location: Mumbai, Work from office Employment Type: Full-time,