Social Media Specialist ( LinkedIN & Youtube )

Must have skills required:

Were seeking a Social Media Specialist with hands-on experience in driving content performance across social media channels (especially LinkedIn and YouTube), and an understanding of how these efforts support broader marketing campaigns, lead generation, and brand visibility in the B2B space.

This role is best suited for someone who has worked in a digital marketing agency or SaaS environment, understands audience journeys, and can collaborate with cross-functional teams to bring content strategies to life.

Roles & Responsibilities:

• Develop and execute platform-specific content strategies, including content calendars, to maximize reach and engagement on LinkedIn, YouTube, Instagram, Facebook, and X.
• Repurpose blogs, webinars, and video content into tailored formats optimized for each platform's audience and trends.
• Build and nurture engaged communities on LinkedIn and YouTube through active audience interactions, meaningful conversations, content automations, and consistent posting.
• Ensure content is crafted to drive virality and audience resonance, leveraging a deep understanding of platform algorithms, especially on LinkedIn and YouTube.
• Optimize YouTube content with SEO-focused titles, descriptions, tags, and thumbnails to enhance discoverability and audience growth.
• Track and analyse performance metrics (impressions, reach, engagement) across platforms to refine strategies and improve ROI.
• Collaborate with video editors, graphic designers, and leadership to deliver cohesive, high-quality, and impactful content aligned with brand objectives.
• Stay updated on emerging social media trends, viral formats, and algorithm changes to improve content performance continuously.

Skills Required:

• 4+ years of digital marketing experience with a strong focus on social media content strategy and performance.
• Demonstrated success in managing content and community building on LinkedIn and YouTube (preferably in a B2B setting).
• Understanding of marketing funnel concepts, and how social media fits into broader campaigns (including email and CRM touchpoints).
• Proficiency with tools like YouTube Studio, LinkedIn Analytics, and social scheduling tools.
• Content writing experience tailored to professional and industry-specific audiences.
• Excellent organizational skills with the ability to manage multiple content projects simultaneously.
• Ability to brief and work with creative teams (designers, video editors) to produce high-quality assets.
• Strong collaboration and communication skills, with the ability to work independently and take ownership of results.

Education, Expertise & Experience:

• 3+ years in social media management or related roles.
• Proven portfolio showcasing successful social media campaigns and community-building initiatives.
• Strong understanding of the marketing industry and its trends, particularly in the B2B space.
• Expertise in optimizing YouTube channel for search & engagement.
• Social Listening & Online Reputation Management.
• Community Building Skills.