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Social Media Manager

3 - 6 years

30 - 35 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Overview
Location: Vijayawada
Job Summary:
The Social Media Manager will be responsible for managing and executing digital marketing
campaigns
across various platforms. This role will involve

strategizing, planning, and overseeing social


media campaigns

to enhance the client s brand visibility, engagement, and growth. The position requires
close coordination with the design team to ensure the campaigns align with business goals. Immediate joiners are preferred.
Key Responsibilities:
  • Lead the planning, execution, and optimization of digital marketing campaigns across multiple
    platforms (Paid and organic campaigns, social media marketing).
  • Regularly

    monitor campaign performance

    , analyze results, and implement improvements for
    better reach and impact.
  • Coordinate with

    content writers and graphic designers

    to produce engaging, high-quality
    marketing materials.
  • Track and report on campaign performance

    using analytics tools (Google Analytics, GA4,
    Search Console, Tag Manager).
  • Manage and update

    social media calendars

    to ensure consistent and timely posting on various
    platforms.
  • Conduct competitor analysis

    and implement strategies for improving performance and staying
    ahead of market trends.
  • Engage with the audience through social media, responding to inquiries and comments promptly.
  • Collaborate with influencers and partners

    for promotional campaigns and brand collaboration.
  • Prepare detailed

    performance reports for stakeholders

    , providing actionable insights and
    recommendations for future campaigns. Ensure all marketing strategies align with the overall brand messaging and business objectives.
Qualifications and Skills
  • Proven experience in managing digital marketing campaigns and social media management

    (4+


    years of relevant work experience required).

  • Strong

    knowledge of Google Ads and Meta Ads.

  • Expertise in

    SEO strategies,

    including keyword research, on-page, off-page, and technical SEO.
  • Experience in

    managing paid and organic campaigns

    , as well as social media platforms
    (Facebook, Instagram, Twitter, Pinterest, LinkedIn).
  • Proficient in using

    digital marketing tools

    such as Google Analytics, GA4, Tag Manager, and
    Facebook Pixel.
  • Ability to track, analyze, and

    report on campaign performance

    with a data-driven approach.
  • Strong

    communication skills

    , both written and verbal, to present strategies and performance
    reports effectively.
  • Creative mindset with the ability to collaborate across teams to execute successful campaigns.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Telugu

    proficiency is a plus. . For .

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