Social Media Executive | Torrent Diagnostics | Navi Mumbai

Social Media Marketing.

Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy.

Responsibilities:

• Orchestrating digital content strategies across all online platforms.
• Define social media strategy for the brand and campaign level.
• Driving traffic and engagement that translates to sales and brand promotion.
• Manage and maintain social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and any other relevant platforms.
• Knowing which platform different kinds of content are best suited to.
• Track, analyse, and report on social media metrics and key performance indicators (KPIs) to assess the impact of social media initiatives.
• Utilize tools like Google Analytics, social media analytics platforms, and other measurement tools to provide insights and make data-driven decisions for continuous improvement.
• Designing and implementing creative marketing strategies to disseminate content.
• End to end social media campaign management right from conceptualization to execution to measuring the effectiveness.
• Be prepared to handle any social media crises or negative situations promptly and professionally.
• Ensure that all social media activities adhere to relevant healthcare regulations, privacy laws, and industry standards, such as HIPAA compliance and data protection guidelines.

Person Specification:

• 5+ years of experience in social media
• Masters degree in marketing or related field
• Experience with online community building
• Social media content writing
• Experience of managing agency
• Data-driven and highly analytical
• Working knowledge of Canva, Adobe photoshop is essential
• Skilled on various social media analytic tools
• Proficiency with Google Analytics will be a plus