Social Media Executive

Job Description

Develop, execute, and optimize cutting-edge digital campaigns from conception to launch Work cross-departmentally to align campaign strategies and goals across the organization Provide ongoing actionable insights into campaign performance to relevant stakeholders Define, measure, and evaluate relevant paid media KPIs Build out media buys for various ad platforms and oversee the day-to-day execution of paid media Oversee and manage the overall paid media budget Conduct in-depth keyword and website research, ad grouping, and audience targeting Maintain knowledge of industry best practices and new technologies Requirements A bachelor s degree in marketing, information technology, or digital marketing. Certification as a PPC specialist or paid search specialist is beneficial. At least 1 to 2 years of experience as a paid search marketer or in the paid search space. A thorough working knowledge of demand-side platforms. A detailed understanding of practically applying PPC marketing principles. Data and web metrics analytical skills. Collaborative mindset and a team player. Passionate about marketing and search marketing. Driven to achieve results and make an impact.