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Social Media Executive

Social Media Executive

carzspa

0 years

0 Lacs

Surat

Posted:15 hours ago| Platform: GlassDoor logo

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Skills Required

content marketing video twitter visual test drive service support analytics engagement hootsuite reports ads consistency compliance

Work Mode

On-site

Job Type

Full Time

Job Description

Content Creation & Strategy

Develop and execute a content calendar aligned with marketing campaigns and product launches.
Create engaging content (text, image, video, reels) tailored for different platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.).
Collaborate with graphic designers, photographers, and videographers for high-quality visual content.

Community Management

Monitor, respond to, and engage with followers across all social platforms.
Build relationships with automobile enthusiasts, influencers, and online communities.
Manage user-generated content and reviews.

Campaign Execution

Plan and run social media campaigns for new vehicle launches, test-drive promotions, service offers, etc.
Support dealership events and brand activations through real-time updates and live coverage.
Coordinate with PR teams for press releases and media coverage on social platforms.

Analytics & Reporting

Track performance of posts, campaigns, and audience engagement using tools like Meta Business Suite, Hootsuite, Google Analytics, etc.
Generate weekly/monthly reports and share insights to improve performance.
Monitor competitor activities and trends in the automobile sector.

Advertising & Paid Media

Assist in setting up and optimizing paid ad campaigns (e.g., Facebook Ads, Instagram Ads, Google Ads).
Allocate budgets and track ROI for campaigns.

Brand Consistency & Compliance

Ensure all content follows brand guidelines and maintains a consistent tone and visual identity.
Stay updated on platform policies and ensure compliance (especially with promotions and contests).

Job Type: Full-time

Work Location: In person

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