Social Media Executive

Job Description

Responsibilities: Oversees all company social media accounts management Creates a social media calendar and improves engagement on social media platforms Develops engaging, creative, innovative content for regularly scheduled posts to enlighten audiences and promote brand-focused messages Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals Audits and analyses social media presences, including digital advertising costs and returns Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for improvement Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages Monitors and develops reports on competitor activity within social media spaces Requirements: Proven experience in organic growth over social media Proven experience in running social media paid ad campaigns Extensive knowledge of social media platforms Strong content creation skills Strong Canva design skills Copywriting and brand marketing experience Proofreading and editing skills Interpersonal skills Strong verbal and written communication skills Customer service skills