Social Media Analyst - Content Specialist - Digital Agency

Expertiz

1 - 4 years

3 - 6 Lacs

Chennai

Posted:3 weeks ago| Platform:

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Skills Required

photoshop smm media management social media marketing illustrator press release digital campaigns design softwares internet marketing online media creative content marketing digital media marketing campaigns campaigns creativity

Work Mode

Work from Office

Job Type

Full Time

Job Description

Ability to generate creative content on a day-to-day basis. Should possess excellent analytical skills.

Has good knowledge with principles of SMM
Must be proficient in English and should have a flair in writing daily postings on various Social Channels.
Good technical understanding and can pick up new tools quickly
Ability to manage multiple projects, prioritize and meet tight deadlines in a fast-paced environment
In-depth knowledge and understanding of all social media platforms
Knowledge of blogging and seeding to relevant blog pages, groups on social platforms and relevant communities.
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain engaging conversations online.
A Team player, with the confidence to take the lead and guide other departments when necessary
Complete Social Media Management for a brand; ranging from strategy, plans,execution and monitoring the results.
Collects and analyses data related to social media marketing campaigns.
Tracks performance of various social media initiatives and develops/implements changes to improve business results.
Assists organisations in identifying appropriate social media channels for their specific business needs, and tailors campaigns to the target audience.
Familiar with a variety of the field's concepts, practices, and procedures.
Relies on extensive experience and judgement to plan and accomplish goals.
Performs a variety of complicated tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected.
Experience across driving Social Media campaigns for National brands(Ideal)
Generate reports on Social Media campaigns, highlighting positives & negatives and campaign progress
Proficient in Qualitative and Quantitative research methods
Leverage technical tools and quantitative data to ensure overall campaign success, uncover problems, and measure results.
Deliver real time content within relevant social spaces which dynamically engages the audience
Should be able to build and nurture a community online
Be the 'agony aunt' of the team by providing analysis and recommendations as various projects evolve.
Prepare campaign insights reports, including analysis and research leveraging performance and delivery data.
Must have a go-getter attitude and should be aware of various Social media trends.
Should be proficient in deadlines and reporting to Senior Managers.
Will report to a Social Media Manager or head of a unit/department.
Candidates with blogging, newsletter writing and management, press releases experience would be preferred.

Skills required:

A graduate degree
Proven experience in Digital and/or Social Media Marketing with a digital agency
1 4 years experience in social media marketing with demonstrated successes
Candidates with knowledge in design softwares like Photoshop, Illustrator etc. will be preferred.
Should have experience of conceptualising, executing and managing social media/digital campaigns for brands, preferably national brands.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Experience in Digital media company/online media company with proven ability to lead a team will be preferred
Proficiency in MS Excel, PowerPoint, and Word
Passion for social media and internet marketing industries
Excellent verbal and written communication skills

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