- Location: Jaipur, India
- Experience Required: 4 6 Years
- Employment Type: Full-time
About the Role:
We are looking for a highly skilled and results-driven Senior Digital Marketing & SEO Specialist to join our team in Jaipur. The ideal candidate will have 4 6 years of hands-on experience in driving organic growth, executing digital marketing strategies, and managing SEO projects across B2B/B2C environments in IT sector.
Key Responsibilities:
- Plan, execute, and optimize SEO strategies to improve organic search rankings, traffic, and visibility across search engines.
- Conduct comprehensive keyword research, competitor analysis, and content gap assessments.
- Perform regular on-page and technical SEO audits, and recommend improvements.
- Collaborate with content, design, and development teams to ensure SEO best practices are implemented across all digital assets and on website.
- Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Plan and manage digital marketing campaigns across organic and paid channels (if possible) - Google Ads, LinkedIn, Meta.
- Track key KPIs like traffic, rankings, CTR, bounce rate, and conversions, and prepare detailed performance reports.
- Stay updated on SEO trends, algorithm changes, and digital marketing best practices.
- Drive local SEO efforts for targeted regions (especially USA-based campaigns).
- Manage and optimize landing pages and content for lead generation and conversion rate optimization (CRO).
Required Skills & Qualifications:
- 4 6 years of proven experience in SEO and digital marketing roles.
- Strong understanding of on-page, off-page, and technical SEO.
- Great technology trends research and implementation.
- Hands-on experience in WordPress, HTML/CSS basics, and CMS platforms.
- Excellent analytical skills, attention to detail, and data-driven mindset.
- Strong communication and collaboration abilities.
- Ability to manage multiple projects, deadlines, and cross-functional stakeholders.