Senior Vice President - Marketing

• Develop and own the full-funnel performance marketing blueprint for customer acquisition, engagement, and retention across all paid and owned channels.
• Drive cross-channel marketing strategies using a data-driven approach, encompassing Google Ads, Meta, YouTube, programmatic, SEO/SEM, affiliate, referral, influencer, and content-based lead generation.
• Introduce predictive marketing models, AI-driven campaign optimization, and marketing automation solutions to improve targeting efficiency.
• Consistently track, analyze, and optimize performance metrics such as CAC, CPL, CPQL, ROAS, LTV, and channel attribution.
• Set and exceed quarterly lead generation goals aligned with topline revenue targets, ensuring a scalable marketing architecture is in place.

• Establish a competitive intelligence framework to monitor real-time market trends, customer behavior, and competitor strategy in India and the GCC.
• Commission regular consumer research studies to support segmentation, personalization, and campaign positioning.
• Identify white spaces and emerging demand trends to guide product-market fit and regional expansion strategies.
• Convert data insights into compelling narratives that influence product, pricing, and sales decisions at the leadership level.

• Operate as a strategic partner to the CEO, CXOs, and business unit heads in shaping marketings contribution to enterprise growth.
• Liaise with investor relations, product leadership, and business finance teams to align marketing metrics with enterprise KPIs.
• Represent the marketing function in board meetings, strategy reviews, and investor discussions.
• Drive cross-functional collaboration with Sales, Tech, Product, and Ops to ensure lead-to-revenue alignment.

• Lead marketing efforts across Tier 1 and Tier 2 Indian cities and GCC regions, including UAE, Saudi Arabia, Qatar, and Oman.

• Design regional GTM strategies by tailoring content, creatives, media mix, and lead-gen methods to reflect local cultures and buyer personas.
• Establish market-entry frameworks for new GCC locations, backed by feasibility studies and demand mapping.
• Build a regional network of channel partners, marketing agencies, and brand collaborators to localize impact.

• Lead end-to-end marketing budgeting, planning, and ROI forecasting with strict governance on cost vs. acquisition metrics.
• Continuously evaluate marketing investment efficiency, reallocate spending based on dynamic performance insights, and course-correct swiftly.
• Implement MarTech tools and dashboards for real-time visibility across acquisition pipelines, campaign performance, and ROI benchmarks.
• Ensure audit-ready documentation, performance reviews, and cost discipline across all marketing functions.

• Build, mentor, and scale a high-performance marketing team across performance, creative, analytics, and regional marketing roles.
• Foster a culture of innovation, accountability, experimentation, and speed.
• Deploy internal capability-building programs to upskill team members in advanced performance marketing techniques and cross-market strategy.
• Create succession plans and organizational design frameworks to support future growth and international expansion.

• 15-20+ years of experience in performance/growth marketing, with at least 5 years in a senior leadership or CXO-equivalent capacity.

• Proven success in leading large-scale marketing operations across India and international markets, preferably in real estate, fintech, edtech, or high-ticket B2C categories.

• Deep understanding of marketing funnels, channel performance mechanics, attribution models, and lifecycle marketing.
• Strong experience in G

  CC marketing strategy, consumer segmentation, media buying, and regional marketing partnerships.

• Hands-on expertise in using platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Salesforce, and marketing automation suites.

• An MBA/PGDM from a Tier 1/Tier 2 institute is preferred.

• A seat at the executive leadership table with the opportunity to architect the marketing roadmap of a high-growth organization.
• Complete ownership and empowerment to build and run a performance marketing engine across geographies.
• Collaborative and fast-paced work culture with high visibility and impact.
• Exposure to investor networks, strategic planning forums, and international markets.

Key Skills :

• Digital Marketing
• Brand Marketing
• Performance Management