Senior Specialist - Performance Marketing

Job Description

About the job: - We are seeking a Senior Performance Marketing Specialist with 3+ years of experience to lead and optimize our digital marketing initiatives, ensuring high ROI and impactful results. - This role demands a seasoned expert who can design, implement, and refine campaigns across multiple channels, using a data-driven approach to achieve ambitious growth targets. - The ideal candidate possesses a comprehensive understanding of performance marketing strategies, a strong analytical skill set, and experience with managing significant ad budgets across platforms. Key Responsibilities: Campaign Strategy, Planning, and Execution: - Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels. - Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches. - Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates. Performance Optimization & Testing: - Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs. - Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates. - Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously. Budget Management & ROI Maximization: - Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS). - Implement advanced bidding strategies and budget management tactics to meet and exceed campaign goals. Leadership & Mentorship: - Provide mentorship to junior team members, guiding them on best practices, testing methodologies, and optimization techniques. - Act as a thought leader in the marketing team, keeping up-to-date with industry trends, platform changes, and emerging marketing tools to ensure a competitive edge. Data Analysis & Reporting: - Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders. - Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics. Competitor Analysis & Industry Research: - Conduct market research and competitive analysis to identify new opportunities and industry best practices. - Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance. Qualifications: - Master's/Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus. - 3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns. - Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.) - Demonstrated expertise in A/B testing, data analysis, and optimization techniques. - Strong knowledge of marketing automation, CRM tools, and customer journey mapping. - Exceptional problem-solving skills with a proactive, data-driven approach. - Excellent communication skills and the ability to present complex data insights to stakeholders clearly. Preferred Skills: - Experience in e-commerce or SaaS marketing. - Familiarity with SEO principles and their application in paid campaigns. - Advanced skills in Excel and data visualization tools. - Certifications such as Google Ads, Google Analytics, and Facebook Blueprint.