Senior Seo Specialist

Job Description

Job Description: Avantive Solutions is hiring a highly skilled and strategic SEO Specialist to join our global marketing team. This role is based in Noida, India, and will work closely with our U.S.-based CMO. The ideal candidate will have hands-on SEO experience in B2B lead generation environments and be responsible for both strategy and execution. You will work closely with our web developer, head of social media, and marketing team to improve search visibility and drive high-intent organic traffic that generates leads for our sales organization. Roles and Responsibilities: Own and execute SEO strategy to increase qualified B2B organic traffic and leads Conduct in-depth keyword research, competitive analysis, and performance audits Optimize on-page elements including meta tags, content structure, and internal linking Recommend blog and web content opportunities to marketing and manage implementation Track weekly SEO metrics in our internal tracker and create monthly performance reports Monitor algorithm changes, search trends, and evolving AI-based search behavior Identify high-quality backlink opportunities (e.g., directories, aggregators) Collaborate with the developer for technical site improvements Work within WordPress CMS to implement and test updates Set SEO goals in collaboration with the marketing team and deliver progress updates with data-backed insights This role does not include content writing, social media execution, or public-facing outreach, which is handled by the marketing team Job Requirements and Qualifications: 7+ years of SEO experience with proven success in B2B lead generation Strong understanding of on-page, off-page, and technical SEO. In-depth knowledge of Google Search Console, Google Analytics, and SEO tools. Clear, proactive communicator who works independently and meets KPIs Comfortable managing SEO in WordPress with support from a developer Experience optimizing for evolving search environments, including LLM/AI-based search Familiarity with PPC and digital advertising Strong collaborator, comfortable presenting strategy and results to marketing Ability to take ownership of SEO performance without micromanagement Education Qualifications: Bachelors degree in marketing, Communications, Public Relations, or a related field. Tools Knowledge: Required: Google Analytics, Google Search Console, SEMrush Bonus: Ahrefs, HubSpot, Screaming Frog