Senior Marketing Executive

Roles and Responsibilities:

• Assist in planning and coordinating mass media campaign including print, radio and outdoor to build brand recall.
• Coordinate with media agencies to finalize media plans, ensure timely release and monitor campaign performance
• Collaborate with the digital team to amplify brand awareness across social platforms.
• Work with vendors and sales team to roll out visibility elements like shelf strips, flanges, standee and outdoor branding.
• Track and document ATL & BTL campaign effectiveness using performance data, field report and digital metrics.
• Coordinate with finance and procurement to manage vendors, release PO and track annual budget.
• Regularly review competitor media presence, themes and On Ground activations.
• Drive execution for NPD
• Coordinating with the regional Sales Team for execution of Trade Activation.
• Ensure the POP materials are utilized in the market
• Collaborate with digital teams to amplify brand awareness across social platforms
• Regularly reviewing competitor media presence, themes, and on-ground activations
• Driving execution of New Product Development (NPD) activities
• Vendor visits to assess infrastructure and capabilities
• Suggesting retail scheme and promotion as per the requirement of the market

Industry Preference:

FMCG / Packaged Food / Consumer Goods Companies

Job Locations:

Kochi & Chennai, Tamilnadu

No. of Positions: 2

Interested candidates may email their updated resume to ta.hr@eliteindia.com or hrsales.ka@eliteindia.com