Senior Manager - Regional Marketing

Purpose Of The Role

This role will ensure brand consistency and support the execution of zonal marketing strategies aligned with brand objectives. The zonal marketing manager will be responsible for enhancing dealership engagement, promoting TATA Motors' products and executing tailored marketing initiatives to boost zonal sales performance by fully leveraging the lower funnel. The selected candidate will play a key role in driving zonal marketing activities cascading into regional and dealership level.

Job Responsibilities

1. Planning Of Marketing Campaigns For The Zone:

   Work with Regional Managers (RMs) and Zonal Managers (ZMs) to finalize focus models for each region and ensure alignment on marketing goals.

2. Development & Execution Of Regional Marketing Plan:

   Develop and execute a comprehensive zonal marketing plan that meets the needs of local dealerships while adhering to the TATA Motors or TATA.ev corporate brand standards.

3. Creative Support & Customization:

   Provide model-specific creative support to the regional teams by coordinating with the SHQ marketing team. Customize creatives based on zonal and regional requirements, including local offers and schemes.

4. Communication With SHQ Marketing:

   Ensure effective sharing of the zonal marketing plan, field marketing activities and any creative requirements with SHQ marketing to maintain consistency and brand alignment.

5. Dealer Support & Guidelines Dissemination:

   Disseminate marketing creatives, standard operating procedures (SOPs) and brand guidelines to dealerships to maintain uniformity and quality across all marketing efforts.

6. Media Planning & Activation:

   Manage media buying, planning and execution of Below-the-Line (BTL) activations, ensuring effective local market engagement through agencies.

7. Collaboration With Zonal & Regional Auto Influencers:

   Work closely with zonal and regional auto influencers to develop local content, leveraging influencers to drive brand awareness and engagement.

8. Zonal Marketing For New Product Launches:

   Plan and execute new product launches across the zone, ensuring successful launches with proper marketing and promotional activities tailored for each region.

9. Digital Presence Monitoring:

   Track and monitor the social media pages and websites of dealerships to ensure brand consistency and optimal engagement with customers.

10. Campaign Monitoring & Reporting:

    Oversee and monitor the performance of zonal marketing campaigns, track budget utilization and ensure ROI. Report on field marketing performance and campaign outcomes.

11. Performance Metrics & Budget Management:

    Regularly report on the effectiveness of zonal marketing initiatives, ensuring adherence to budget allocations and providing insights into future campaign improvements.

Desired Candidate Profile

• Qualification

  : A post-graduate qualification in marketing and business administration. A professional certification in marketing is preferred.

• Desired Work Experience

  : Minimum of 5 years of work experience in sales or marketing, preferably within the automotive sector. Experience in managing marketing campaigns at a zonal level is highly desirable.

• Necessary Knowledge

  : Strong understanding of marketing strategies, brand management and regional market dynamics in terms of local market trends and customer preferences.

• Desired Industry and Sectors

  : Automotive, content management and digital marketing.

Skills & Competencies

• Strong communication skills to collaborate with internal teams and external partners.
• Proficiency in digital marketing, social media monitoring and content management tools.
• Analytical mindset with the ability to track, report and optimize marketing performance.
• Excellent project management skills with the ability to handle multiple tasks simultaneously.
• Strong attention to detail and organizational skills and the ability to develop and execute creative marketing campaigns aligned with corporate guidelines.
• Flexible and adaptable to change in a fast-paced environment.
• Passionate about automotive marketing and brand-building activities.