Senior Manager Performance Marketing | Mumbai | upGrad

Job Title: Senior Manager Performance Marketing

Location: Mumbai, Andheri- Marol (Work from Office)

Experience Required: 4 to 8 years

Salary Range- 22LPA- 32LPA including variable

Job Summary:

lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.
• Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.
• Manage and optimize marketing budgets exceeding 20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
• Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.
• Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.
• Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.
• Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.
• Work with international teams to ensure cultural and linguistic customization of campaigns.
• Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

Requirements:

• 48 years of hands-on experience in Performance Marketing.
• Proven track record in managing large-scale budgets (20 Cr+ annually) with a strong focus on ROI.
• Must have worked in or with a company that has 50 Cr+ annual revenue.
• Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.
• Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.
• Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.
• Analytical mindset with strong reporting skills.
• Excellent leadership and communication skills with experience managing cross-functional teams.
• Experience in international performance campaigns is a plus.