Senior Executive - Ecommerce Retail Media

Job Description

Agency : Havas Media Group Job Description : The E-commerce Specialist is supporting the development of the e-commerce consulting offer and helps build relevant partnerships with main local and global e-commerce players for Havas Group and their clients. S/He actively contributes to the growth of Havas e-commerce capability by developing the optimal marketing approach, to retail insights/analysis, to consulting on setting up Marketplaces, along with direct to consumer & drive to retail experiences. Key Responsibilities: Develop and implement effective Amazon PPC campaigns to drive traffic, increase sales, and maximize ROI. Conduct keyword research, ad creation, and ongoing optimization to enhance campaign performance. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and etc Create and manage strategic Amazon Search Ads to improve product visibility and drive relevant traffic. Monitor and analyze search trends to identify opportunities for optimization. Utilize Amazon DSP to plan, execute, and optimize programmatic advertising campaigns. Implement retargeting strategies to enhance brand recall and customer engagement. Leverage expertise in Ecommerce advertising to contribute to our global market expansion. Stay informed about regional trends, cultural nuances, and market dynamics to tailor advertising strategies for diverse markets. Monitor and analyze key performance indicators (KPIs) to assess the success of advertising campaigns. Provide regular reports and insights to optimize strategies and achieve business goals. Qualifications: Bachelors degree in Marketing, Business, or a related field. Proven experience (1 to 3 years) in Ecommerce advertising with a focus on Amazon PPC, Amazon Search Ads, Amazon DSP, Strong understanding of Ecommerce platforms and advertising ecosystems. Experience in managing advertising campaigns for global markets. Skills: Proficiency in Amazon Advertising Console, Amazon DSP. Strong analytical and data-driven decision-making skills. Excellent communication and collaboration skills. Up-to-date knowledge of industry trends and best practices. Benefits: Competitive salary and performance-based incentives. Opportunities for professional growth and development. A collaborative and innovative work environment. Health and wellness benefits. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.