Senior Director - The Exchange

• Work with the fastest-growing FMCG client

  , a role that encourages an innovative approach to traditional media.

• Build a strong understanding of cross-channel media strategy

  by working on a rapidly growing and diversified category.

• Be an architect

  with a focus on business outcomes, collaborating across offline and online planning, ideation, and deployment teams.

Measures of Success

• In three months, your goals will be:Understand the category and brand objectives

  for the year.

• Take initiative

  to contribute to the agency's goals for the year.

• In six months:Successfully lead the account

  and engage with the client on the brand's media approach.

• Initiate and deliver at least two key projects.

• Master the in-house products/software

  and be able to demonstrate them during client conversations.

• In 12 months:Work on award entries

  to showcase campaign excellence.

• Build high credibility

  with both your team and the client.

What Your Day Job Looks Like

• Provide strategic communications & planning leadership

  for your assigned brands.

• Build effective media interventions

  based on strong communication planning.

• Act as a senior-level client contact

  and lead strategic conversations on media and communication planning, with a strong understanding of cross-channel media strategy.

• Be responsible for your planning team's career development

  and progression.

• Develop creative and disruptive communication innovations

  aligned with the client's business, customer, and brand goals.

Skills and Experience

• Hands-on experience in FMCG

  .

• Expertise in TV planning

  and a

  working knowledge of digital platforms

  .

• Excellent communication and presentation skills

  , with the ability to present well.

• Agency experience is preferred.

• You are

  persuasive

  ,

  proactive

  , and skilled in

  stakeholder management

  .
• You excel at creating compelling presentations.

Minimum Qualifications

• Minimum 8-12 years of total experience

  handling both offline and digital media.

• Experience handling FMCG clients in top agencies is preferred.

• E-commerce and digital experience is a must-have.

• MBA in Marketing.