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Indra Shakti Ventures
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Senior Brand Manager

Senior Brand Manager

Indra Shakti Ventures

3 - 7 years

8 - 13 Lacs

Mumbai

Posted:2 days ago| Platform:

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Skills Required

Consumer research Digital media Content strategy Project management Social media Packaging Wellness FMCG rice Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title \u2013 Brand Manager

Company \u2013 Indra Shakti Ventures

Location \u2013 Mumbai (on-site at Goregaon, 5 days a week), Full-time
Experience: 4 \u20135 years

Industry Preference: Luxury, Premium FMCG, or Consumer Brands

About Indra Shakti Ventures:

Indra Shakti Ventures is an upcoming FMCG company poised to launch two innovative brands in the health and lifestyle space, namely Swah - A heritage rice brand with a range of premium rice varieties; & Hado - A non-alcoholic carbonated beverage designed to blend refreshment with functionality.

Swah is a luxury rice brand celebrating India\u2019s forgotten grains. We bring you more than a dozen of rare rice varieties sourced directly from Indian farmers, wrapped in thoughtful storytelling and exquisite packaging. We exist at the intersection of heritage, taste, and indulgence.

Role Overview-

Were looking for a Brand Manager who\u2019s both a strategic thinker and a detail-oriented executor. You\u2019ll help craft Swah\u2019s brand story, drive awareness, and translate consumer insights into powerful actions that build love, and strong commercial acumen to work closely with our offline and online channel teams to drive revenue growth and market share.

Key Responsibilities

Consumer Insight & Brand Strategy

Conduct deep consumer research to uncover insights into the premium rice segment in India
Track market trends in wellness, food, and luxury lifestyle
Translate insights into actionable marketing strategies
Creative, Digital & Media Agency Liaison

Manage relationships with creative, media, digital, influencer, packaging and shopper marketing agencies

Brief, review, and manage content, campaigns, and performance marketing

E-commerce & Retail

Own product listing and presence on D2C and third-party marketplaces

Support GTM strategy and ensure online discoverability and conversion

Partner with sales to align retail activations with brand vision

Social Media, Influencer & Content Marketing

Plan and execute social media campaigns that reflect Swah\u2019s personality

Manage influencer partnerships, reels, giveaways, and storytelling campaigns.

Drive content strategy and ensure brand consistency across touchpoints

Packaging & Product Development

Collaborate with design and product teams on luxury packaging, gifting ideas, and new SKUs

Ensure unboxing and visual identity reflect premium positioning

Analytics & Brand Performance

Monitor key brand metrics (awareness, sentiment, conversions)

Analyze campaign ROI and shopper behavior data

Events & Partnerships

Identify and lead Swah\u2019s participation in farmer markets, pop-ups, festivals, or gourmet events.

Drive strategic brand collaborations and visibility through partner ecosystems.

Managing P&L for the Brand

Work closely with the product and finance/strategy teams to keep margins healthy and drive continuous product innovation to keep expanding this.

Budget & Project Management

Manage the brand budget across channels

Track timelines, agency deliverables, and campaign KPIs

Requirements

You\u2019re a Great Fit If You:

Have 3\u20135 years of experience in brand or marketing roles (luxury, D2C, or FMCG)

Thrive in fast-paced, entrepreneurial environments

Have a keen eye for design, detail, and premium aesthetics

Are data-savvy and insight-driven, with creative flair

Communicate clearly and collaborate cross-functionally with ease

\u200b

Benefits

What We Offer

The chance to shape a premium Indian brand from the ground up

Creative freedom and high ownership in a passionate, nimble team

Exposure to product, packaging, retail, gifting, and digital ecosystems

A role that grows with you. This is a chance for accelerated learning, and unhindered growth

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Senior Brand Manager