Senior Associate, Paid Social

Zeta Global

1 - 4 years

3 - 7 Lacs

Bengaluru

Posted:8 hours ago| Platform:

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Skills Required

analytical ability artificial intelligence twitter marketing campaigns marketing programs digital marketing branding business development digital advertising campaign management marketing enterprise marketing atl facebook ads manager btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities:

Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals
Manage campaign reporting by compiling data from internal and external platforms
Compile image sets for digital marketing campaigns
Support campaign management team with ad-hoc requests

Requirements:

Deep understanding of the paid social media ecosystem
Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
YouTube ad experience a plus but not required
BCA/BSC degree, including quantitative coursework
Strong written communication skills
Meticulous attention to detail
Demonstrated analytical ability
Interest in digital marketing trends
Willingness to work during U.S. Eastern Standard Time (EST) hours

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