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ESaaS - SFDC - Marketing & Marketing Analytics

ESaaS - SFDC - Marketing & Marketing Analytics

Zensar

5 - 10 years

7 - 12 Lacs

Kolkata Mumbai New Delhi Hyderabad Pune Chennai Bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

Marketing analytics digital analytics Web technologies Sales Cloud Marketing operations Customer engagement CRM Auditing Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview:

We are looking for a highly experienced

Salesforce Marketing Cloud Strategy & Analytics Consultant

to lead a strategic evaluation and optimization of our marketing analytics and technology stack, with a core focus on

Salesforce Marketing Cloud and Account Engagement (MCAE/Pardot)

. This role will drive insight discovery, tool rationalization, and data visualization strategies to ensure our marketing and sales teams have a unified and actionable view of prospect and customer engagement.

Key Deliverables:

Discovery Summary:

Conduct business discovery and articulate/document marketing objectives and KPIs.

Marketing Analytics Audit:

Assess current analytics and data infrastructure across Salesforce Marketing Cloud, Account Engagement (MCAE), and related tools (tag managers, cookies, GA, etc.).

Tech Stack Rationalization:
- Evaluate existing tools and identify gaps or redundancies.
- Recommend the ideal stack centered around Salesforce Marketing Cloud and how each component should integrate.
Visualization & Reporting:
- Design a strategy to expose insights via dashboards or other visualization tools (preferably native to Salesforce or compatible platforms).
- Recommend how campaign tracking and reporting should be structured within Salesforce for maximum transparency and insight.

Focus Areas & Strategic Outcomes:

1. General Web Traffic & Behavior Attribution

Improve tracking of audience sources, behaviors, and conversion paths.
Leverage cookies/tags in concert with Salesforce MCAE for deeper visibility.
Enable end-to-end attribution for lead generation efforts.

2. Audience Insights, Engagement & Reach

Use Salesforce data and conversational AI tools to capture visitor interests and navigation preferences.
Personalize content and journeys using dynamic content and engagement studio within MCAE.

3. Enhanced Attribution Modeling

Improve channel-level attribution using Salesforce Marketing Cloud Intelligence.
Optimize campaign spending and ROI by surfacing true impact across digital channels.

4. Bot vs Human Traffic Differentiation

Use analytics filters and Salesforce tracking to separate and optimize for human vs bot behavior.
Prepare data and reporting models for future AI/LLM browsing behavior.

5. Intent & Anonymous Persona Identification

Capture and enrich anonymous behavior via MCAE and web tracking.
Connect web intent signals with first-party data to drive high-quality lead conversion and segmentation.

6. Known Contact Identification & Personalization

Maximize the capabilities of MCAE for known prospect nurturing.
Implement advanced segmentation, journey mapping, and dynamic content strategies.
Ensure marketing and sales have aligned, actionable insights into contact behavior across touchpoints.

7. Unified 360 Campaign & Audience View

Develop a strategic framework for campaign tracking and performance visualization within Salesforce.
Define how MCAE, core Marketing Cloud, CRM data, and analytics tools combine to deliver a unified view across the funnel.

Qualifications:

5+ years of experience in marketing operations, martech strategy, or digital analytics
Deep hands-on experience with Salesforce Marketing Cloud and MCAE (formerly Pardot)
Proven ability to design and optimize multi-tool tech stacks centered around Salesforce
Strong understanding of cookie/tag architecture, GA, and intent-based tracking tools
Experience implementing Salesforce-integrated dashboards (e.g., Tableau CRM, Datorama, etc.)
Ability to translate complex data into clear business insights
Familiarity with AI or conversational tools for marketing personalization is a plus

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ESaaS - SFDC - Marketing & Marketing Analytics

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Overview:

Salesforce Marketing Cloud Strategy & Analytics Consultant

Salesforce Marketing Cloud and Account Engagement (MCAE/Pardot)

Key Deliverables:

Discovery Summary:

Marketing Analytics Audit:

Tech Stack Rationalization:

Visualization & Reporting:

Focus Areas & Strategic Outcomes:

1. General Web Traffic & Behavior Attribution

2. Audience Insights, Engagement & Reach

3. Enhanced Attribution Modeling

4. Bot vs Human Traffic Differentiation

5. Intent & Anonymous Persona Identification

6. Known Contact Identification & Personalization

7. Unified 360 Campaign & Audience View

Qualifications:

Deep hands-on experience with Salesforce Marketing Cloud and MCAE (formerly Pardot)

More Jobs at Zensar