Regional Sales Manager

Implement product campaigns targeting customers, large sales distributors, and field sales, and large sales accounts or contracts. Manages complex problems and large accounts Build and maintain a strong knowledge and understanding of Bio- Rad products and application. Work within the Group s outbound marketing teams and interact with Product Management and manufacturing to understand key products, strategies, and capabilities. Implement/execute planned activities particularly local events/tradeshows/conferences and activate campaigns. Provide training to field reps, demonstrate best practice positioning and pricing strategies consistent with local sales process and campaign strategy. Work with local sales representatives and managers to identify and qualify high potential opportunities in targeted accounts and assist with negotiations when requested. Stay current with all aspects of business including industry and competitive intelligence, shifting market conditions, and utilizing all information to advise and adjust strategies to meet new requirements for success. Coach other Field Marketing Specialists. Implement/execute planned activities in support of primary customers at top industry meetings. Run account-based campaigns introducing new techniques and applications to the market. Master best practice positioning and pricing strategies consistent with local sales process and campaign strategy. Ability to travel up to 75% both domestically and internatioanlly. What the Candidate Brings: Master s degree or equivalent in related field. MBA strongly preferred 10+ years clinical diagnostics sales and/or application support combined with direct customer interaction and hands-on lab experience or field marketing experience. Prior experience of managing Immunohematology products and customers is must Strong knowledge and understanding of Bio-Rad products, technologies, and applications. Exceptional public speaking skills High level of field experience including higher-level customer facing activities. Demonstrated experience leading diverse audiences and peer groups. Displays leadership qualities among a diverse audience and peer group.