Programmatic Associate

Zeta Global

2 - 7 years

4 - 8 Lacs

Bengaluru

Posted:19 hours ago| Platform:

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Skills Required

digital marketing display video campaign management campaigns seo ppc google adwords ad operations online marketing display advertising search engine marketing social media marketing google analytics sem pay per click online advertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Scope:

Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting.As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets.The ideal candidate will have a thorough understanding of programmatic display and video campaign management.Candidates with similar marketing experience.

Responsibilities

Manage large cross-channel media budgets across display channels and aim to maximize ROI on
performance-oriented campaigns.
Work closely with US account management teams to ensure accuracy in set up, strategy and execution for
new launches.
Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and
optimization.
Work with the account management team to deliver reporting and campaign updates as needed.
Must be willing to work during US Eastern Standard Time hours.

Requirements

2+ years of experience managing performance campaigns on display inventory
Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
Deep knowledge of the programmatic ecosystem
Demonstrated analytical ability
Fluent English

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