Product Marketing Manager, App Connect

Job Description

We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer for App Connect, you wi be responsibe for articuating the point of view of audiences we serve and creating the vaue proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You wi ead cross-IBM campaigns and product-eve marketing and communications efforts to support pipeine generation and new cient acquisition for IBM Software. You wi coaborate with teams across geographies, incuding Marketing, Product Management, Seers, and Business Partners. In the roe, you wi drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer vaue, absoute and trend NPS, market segment share, win oss rate, anayst ranking, and socia infuence. Your primary responsibiities incude: Understand the products and ead team to deiver the actions to meet the business objectives. Oversee market and competitive research, buids persona profies that wi infuence the marketing strategy as a program/portfoio eader. Coach and provide feedback to drive the competion of the Marketing Business Pan. Deveop compeing messaging, vaue proposition and positioning that communicates cient vaue and IBM differentiation to reevant personas through use case entry points for a portfoio. Lead the go-to-market strategies that incude tactics and initiatives and activate team incuding Saes and Ecosystem to drive outcomes such as saes pipeine and revenue targets. Lead the Product Marketing function working with eadership from Product Management, Deveopment and Design. Lead the new product and feature aunches with cross-functiona teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aigned with their purchase decision process. Make decisions based on business performance metrics for the products in the portfoio. Lead the team to drive the tactics and initiatives to achieve those goas, measure and monitor key eading and agging indicators and modify course based on resuts. Required education Bacheor's Degree Preferred education Bacheor's Degree Required technica and professiona expertise 3-5 years of experience in Product Marketing incuding market and competitive inteigence, positioning and messaging, go-to-market strategy, product aunch, saes and partner enabement. Proven eader with strategic thinking and hands-on working stye. Exceent judgment based on data, business/marketing acumen and expert resources. Experience managing mutipe priorities at once, prioritizing tasks, and shifting in an environment of continuous change Team payer who thrives on breakthrough thinking and creativity. Exceptiona coaboration, cutura sensitivity, and matrix management skis. Preferred technica and professiona experience Experience deveoping go-to-market strategies (e.g., understanding and prioritizing potentia audiences based on key behaviors/characteristics. Strong understanding of product-ed growth and saes-ed growth go-to-market strategies. Content, Demand, and/or Fied Marketing experience. Product Management, technica and/or technica saes skis