product marketing

Location - Bangalore

Client - Leading multi-faceted content powerhouse with unparalleled access to Indias leading talent across categories.

In. Cinema, OTT, Television, Music, Sports, Digital and Regional, we exclusively represent the largest portfolio of talent (Celebrities, influencers and content creators) across Actors, Script-Writers, Sportspersons, Directors, Producers, Singers, Composers, Comedians, Digital Stars, Authors and more..

Have own Product Application for youngster towards responsible progress.

1. Building Youth Culture.

2. Fostering Student Leadership.

3. Impacting the Student Wallet The universe currently impacts over 100 Million youngsters across the country through the

Developing Product Marketing Strategies

• Collaborate with product management and marketing teams to develop product marketing strategies that align with business goals and target audience needs.
• Identify key value propositions and differentiation points for both the Under25 app and web tool, and develop messaging and positioning strategies to effectively communicate these to creators and brands.

Driving Adoption and Onboarding

• Develop and execute marketing campaigns to drive adoption of the Under25 app and web tool among creators and brands.
• Create onboarding materials and resources to help new users navigate the platform and maximize their experience.
• Implement targeted outreach initiatives to attract new users and facilitate their onboarding process.

Ensuring Retention and Engagement

• Implement strategies to increase retention and engagement of both creators and brands on the app and web tool. Develop personalized communication and engagement tactics to nurture relationships with users and encourage ongoing usage.
• Monitor user feedback and behavior to identify opportunities for improvement and optimize the user experience.

Content Creation and Collateral Development

• Create compelling marketing collateral, including product guides, tutorials, case studies, and success stories, to showcase the value of the Under25 platform to creators and brands.
• Collaborate with design and content teams to produce visually appealing and informative materials that resonate with the target audience.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in product marketing, with a focus on driving adoption and engagement for consumer apps or digital platforms.
• Proven track record of developing and executing successful marketing campaigns for consumer apps, demonstrating an understanding of user acquisition, retention, and engagement strategies.
• Experience in crafting compelling messaging and value propositions tailored to target consumer audiences.
• Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance, user behaviour, and KPIs.
• Excellent communication skills, both written and verbal, with the ability to effectively convey complex ideas and concepts.
• Creative thinking and problem-solving abilities, with a passion for driving innovation and growth in the consumer app space.
• Familiarity with technology or digital media industry trends and best practices.