PPC Specialist (Meta ads / Google ads)

Job Description

Key Responsibilities: • Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) focused on lead generation. • Manage full-funnel lead campaigns: from audience research and ad creative to landing page alignment and post-click optimization. • Monitor and adjust campaign budgets, bids, and targeting to maximize ROI and reduce cost per lead (CPL). • Create and test audience segments including interest-based, custom, and lookalike audiences. • Write engaging ad copy and coordinate with designers to produce high-converting creatives. • Track key performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights. • Conduct A/B testing on ad formats, creatives, placements, and landing pages. • Ensure timely and accurate tracking using Meta Pixel and conversion APIs (CAPI). • Generate weekly and monthly performance reports to share learnings and improvement plans. • Stay updated with Meta algorithm changes, platform updates, and advertising best practices. • Provide recommendations and execute strategies for campaign structuring, targeting, placements, and other aspects of PPC. Core Competencies required: • Minimum 3 years of hands-on experience in running Meta Ads for lead generation (preferably in service or B2C product industries). • Proven track record of delivering high-quality leads at optimized CPL. • Strong understanding of Meta Ads Manager, Custom Audiences, Lookalike Audiences, and Attribution tools. • Familiarity with UTM tagging, Meta Pixel setup, and conversion tracking. • Experience in analyzing campaign performance using Meta Ads Reporting, Google Analytics, and other dashboard tools. • Excellent copywriting skills and creative briefing ability. • Strong analytical skills and proficiency in Excel or Google Sheets. • Bachelors degree in Marketing, Business, or related field. Meta Blueprint certification is a plus. Interested candidates can share resume on tanya.shukla@tumbledry.in