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Performance Marketing Specialist (SEO and PPC)

Performance Marketing Specialist (SEO and PPC)

Ark Solutions

3 - 4 years

9 - 13 Lacs

Mumbai Navi Mumbai

Posted:7 hours ago| Platform:

Apply

Skills Required

PPC Assurance Google Analytics Schema Javascript HTML Link building SEO Digital marketing marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

for a passionate SEO & PPC Specialist with a minimum of 3 4 years of experience to join our marketing team. In this role, you ll be responsible for driving traffic, increasing conversion, and boosting our online presence through both organic and paid search marketing. You will collaborate with the marketing team, data team and business stakeholders to build, manage, and optimize digital campaigns across platforms.

Experience

: 3 to 4 years

Job Location

: Mahape, Navi Mumbai

Job Mode

: Work from office and can join Immediately

Key Responsibilities:

Develop and implement
SEO strategies
(on-page, off-page, and technical) to drive quality traffic.
Perform regular site audits, keyword research, competitive analyses, and recommend actionable improvements.
Plan, build, and manage
PPC campaigns
(Google Ads, Bing, social platforms) for maximum efficiency and ROI.
Monitor campaign performance using tools like
Google Analytics, Search Console, and SEMrush
, and optimize based on data insights.
Maintain site health by addressing site errors, broken links, page load times, mobile responsiveness, and schema implementation.
Stay updated with the latest SEO, PPC, and digital marketing trends, ensuring best practices are implemented.
Collaborate with content, design, and development teams to implement SEO and PPC recommendations effectively.
Prepare regular performance reports and dashboards for stakeholders, highlighting key metrics and actionable insights.

What We re Looking For:

3 4 years of experience in SEO and PPC roles, with a proven track record of success.
Strong knowledge of SEO best practices, ranking factors, and link-building strategies.
Hands-on experience with platforms and tools like
Google Ads, Bing Ads, Facebook Business Manager, GA4, GTM, Ahrefs, SEMrush, Screaming Frog
, or equivalents.
Ability to analyze data, spot trends, and make data-driven decisions.
Strong understanding of
conversion tracking
, attribution, and funnel optimization.
Excellent communication, collaboration, and problem-solving skills.
A results-driven mindset and a focus on achieving campaign KPIs.

Additional Skills That Will Be a Plus:

Experience working in e-commerce or SaaS environments.
Knowledge of
HTML/CSS/JavaScript
for making basic site edits.
Experience with
App Store Optimization (ASO)
.
Understanding of marketing automation platforms (HubSpot, Marketo, etc.).

Position: Performance Marketing Specialist (SEO and PPC)

Covering Letter (Optional):

Thank you for submitting your application. We will contact you shortly!

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Ark Solutions

Information Technology

Tech City

50-200 Employees

2 Jobs

Key People

John Doe

CEO
Jane Smith

CTO
Alan Brown

CFO

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Personal Settings

Performance Marketing Specialist (SEO and PPC)

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Experience

Job Location

Job Mode

Key Responsibilities:

SEO strategies

PPC campaigns

Google Analytics, Search Console, and SEMrush

What We re Looking For:

Google Ads, Bing Ads, Facebook Business Manager, GA4, GTM, Ahrefs, SEMrush, Screaming Frog

conversion tracking

Additional Skills That Will Be a Plus:

HTML/CSS/JavaScript

App Store Optimization (ASO)

More Jobs at Ark Solutions