Performance Marketing Manager

Location - Gurugram

Roles and Responsibility

Performance Marketing (Primary Focus):

• Plan, execute, and optimize paid campaigns on Amazon, Flipkart, Google Ads, Meta (Facebook & Instagram), and other relevant platforms. 
• ManagePPCandpaidsocial media advertising with a focus on driving conversions and increasing ROI. 
• Conduct keyword research, ad copy creation, and audience targeting to maximize performance. 
• Analyze campaign performance and generate reports with actionable insights for optimization. 
• Manage budgets across various platforms, ensuring efficient ad spend and allocation. 
• Continuously experiment with A/B testing (creatives, landing pages, audience segmentation) to improve conversion rates. 

Social Media Management (Secondary Focus):

• Assist in executing social media strategies, including content creation, scheduling, and engagement on Instagram, Facebook, and other platforms. 
• Collaborate with the design and content teams to develop engaging and relevant content. 
• Monitor and analyze social media trends and competitor activities to inform strategies. 
• GrowGreensoul's social media following and engagement by delivering high-quality, engaging content. 

Analytics & Reporting:

• Track and analyze key performance metrics (CPC, CTR, CPA, ROAS, etc.) for all campaigns. 
• Provide regular reports on campaign performance and suggest strategies for improvement. 
• Use Platforms like Google Analytics, Meta Ads Manager, and Amazon Advertising tools to measure the effectiveness of campaigns.