Performance Marketing

As a Performance Marketing Executive specializing in International Sales with a CPS Model, your primary focus will be planning, executing, and optimizing performance marketing campaigns across various digital platforms such as Google Ads, Meta, Affiliate Networks, and Influencer Collaborations. You will be responsible for driving high-quality international sales through partner programs, paid media, and strategic digital initiatives. Managing partnerships with CPS-based affiliates and publishers in key global markets will be a crucial aspect of your role. Analyzing performance metrics like ROAS, CPA, conversion rate, and AOV will be essential to ensure profitability and scalability of campaigns. Collaboration with sales and product teams to align marketing strategies with market-specific sales targets will be necessary. It will also be your responsibility to manage budgets effectively, negotiate CPS rates, and ensure optimal spend efficiency. Continuous testing and optimization of ad creatives, landing pages, audience targeting, and conversion funnels for international markets will be part of your routine tasks. Staying updated on global market trends, platform updates, and industry benchmarks will also be important to keep campaigns relevant and effective. To be successful in this role, you should have at least 1+ years of experience in performance marketing, preferably in international markets and CPS models. A proven track record of managing campaigns that drive sales directly, experience with digital platforms like Google Ads, Meta Ads, Affiliate Networks, and strong analytical skills are required. Understanding international user behavior, localization, and cultural nuances in digital marketing is crucial. Strong negotiation and relationship management skills will be beneficial in dealing with affiliate/partner networks. Preferred qualifications include experience with affiliate platforms like Impact, Partnerize, CJ, Admitad, familiarity with tracking systems such as Google Tag Manager and UTM strategies, multi-currency, and multi-language campaign setups. A Bachelor's degree in Marketing, Business, or a related field would be an added advantage. If you are a self-starter with an ownership mindset, possess a growth hacker attitude, and are keen on excelling in the dynamic field of performance marketing for international sales, this role offers a rewarding opportunity to showcase your skills and drive impactful results.,