Performance Marketer

Infynd

5 - 10 years

5 - 8 Lacs

Coimbatore

Posted:1 day ago| Platform:

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Skills Required

Analytical skills CRO PPC Google Analytics Bidding Testing tools Project management content designing Management Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Plan,execute, and optimize paid ad campaigns across Google, Meta (FB/IG), LinkedIn,and other performance marketing platforms.
Managemonthly budgets, bid strategies, and ROAS goals to maximize efficiency.
Performaudience research and segmentation to refine targeting strategies.
MonitorKPIs such as CTR, CPC, CPA, conversion rates, and implement A/B testingstrategies.
Analyzeperformance data and create actionable reports with insights andrecommendations.
Collaboratewith content, design, and web teams to develop high-converting ad creatives andlanding pages.
Stayupdated with industry trends, algorithm updates, and platform innovations.
Manageremarketing and funnel strategies to nurture prospects through the buyer.
Usetools like Google Analytics, Google Tag Manager, and heat-maps to assess userbehaviour and optimize conversion funnels.

Requirements

Minimum5 years of proven experience in performance marketing (PPC, Paid Social,Display, etc)
Hands on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paidmedia platforms
Stronganalytical skills with tools such as Google Analytics, Data Studio, and Excel
Solidunderstanding of customer funnels, attribution models, and performance metrics
Experiencewith A/B testing tools and CRO techniques
Abilityto write compelling ad copy and guide creatives for better engagement
Up-to-datewith the latest trends and best practices in paid media and performancemarketing
Excellentcommunication, organizational, and project management skills.

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