Posted:5 days ago| Platform: SimplyHired logo

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Job Type

Full Time

Job Description

A PCD (Propaganda Cum Distribution) Pharma Marketing Executive plays a crucial role in the pharmaceutical industry, particularly within the franchise model. This role blends sales and marketing responsibilities, focusing on expanding the company's reach through a network of distributors and franchisees.

Here's a breakdown of their typical jobs and responsibilities:

Core Responsibilities of a PCD Pharma Marketing Executive:

  • Franchisee Acquisition & Management:
  • Identifying and Appointing Distributors/Franchisees: A primary responsibility is to find suitable individuals or entities interested in taking up a PCD pharma franchise for a specific territory. This involves lead generation, initial contact, and presenting the company's value proposition.
  • Building and Maintaining Relationships: Establishing strong, long-term relationships with existing and potential franchisees is critical. This involves regular communication, understanding their needs, and providing ongoing support.
  • Negotiating Contracts and Agreements: Finalizing terms and conditions with franchisees, ensuring mutual understanding and compliance with company policies and legal requirements.
  • Market Expansion and Sales Growth:
  • Promoting Pharmaceutical Products: Actively promote the company's range of pharmaceutical products to potential franchisees, who in turn will market them to healthcare professionals and retailers.
  • Achieving Sales Targets: Working with franchisees to ensure they meet their sales targets within their assigned territories. This often involves providing strategies and support.
  • Market Research and Analysis: Conducting research to identify new business opportunities, understand market trends, competitor activities, and customer needs in different regions. This helps in strategizing product launches and promotional efforts.
  • Expanding Market Reach: Continuously looking for ways to expand the company's presence in new geographical areas.
  • Marketing and Promotional Support:
  • Providing Marketing Support to Franchisees: Supplying franchisees with promotional materials like brochures, product literature, visual aids, and other marketing tools.
  • Coordination for Promotional Activities: Collaborating with franchisees to plan and execute local marketing and promotional campaigns, doctor meetings (CMEs), and other events to increase product visibility and sales.
  • Product Knowledge and Training: Ensuring that franchisees and their teams have a thorough understanding of the products, their benefits, and competitive advantages. This may involve providing training sessions.
  • Operational and Administrative Tasks:
  • Order Generation and Query Resolution: Assisting franchisees with order placement and resolving any queries or issues they might have regarding products or services.
  • Sales Reporting: Preparing and submitting regular sales reports, tracking performance, and analyzing data to identify areas for improvement.
  • Ensuring Compliance: Making sure all marketing and sales activities comply with pharmaceutical regulations and ethical guidelines.

Key Skills Required:

  • Excellent Communication and Interpersonal Skills: Crucial for building relationships with franchisees and other stakeholders.
  • Sales and Negotiation Skills: To effectively onboard new franchisees and drive sales.
  • Market Research and Analytical Skills: To understand market dynamics and identify opportunities.
  • Product Knowledge: A solid understanding of pharmaceutical products and the healthcare industry.
  • Problem-Solving Skills: To address challenges faced by franchisees and in the market.
  • Organizational and Time Management Skills: To manage multiple franchisees and responsibilities effectively.
  • Business Acumen: Understanding the PCD pharma business model and its profitability.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Leave encashment
  • Paid sick time
  • Provident Fund

Schedule:

  • Day shift

Supplemental Pay:

  • Performance bonus
  • Yearly bonus

Language:

  • Hindi (Preferred)
  • English (Preferred)

Work Location: In person

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