New Product Development (NPD) Executive

Job Purpose:

The New Product Development (NPD) Executive will be responsible for supporting the conceptualization, development, and launch of new beauty and personal care products. This role bridges the gap between marketing insights, R&D, supply chain, and regulatory teams to ensure timely and successful product development in line with brand strategy and consumer needs.

Key Responsibilities:

1. Product Development Coordination

• Assist in end-to-end development of new products from concept to launch.
• Collaborate with cross-functional teams (R&D, Marketing, Regulatory, Packaging, Procurement, Production) to ensure project timelines and quality standards are met.
• Coordinate sample and formula approvals, stability testing, and compatibility testing.

2. Market Research & Trend Analysis

• Conduct competitive benchmarking and track emerging industry trends, ingredients, and consumer behaviors.
• Support ideation sessions with data-driven insights to help shape the product pipeline.

3. Project Management

• Maintain detailed project timelines, status reports, and risk assessments.
• Ensure key milestones are met according to NPD calendar and critical paths.
• Track and report project progress to key stakeholders.

4. Regulatory & Compliance

• Ensure all new products comply with local and international regulations (e.g., FDA, EU Cosmetic Regulation, ASEAN, etc.).
• Oversee the review and approval of product claims, INCI lists, safety assessments, and other technical documentation.
• Coordinate product documentation such as PIFs, MSDS, and safety assessments.

5. Formulation, Packaging & Design Coordination

• Collaborate with packaging and design teams to finalize product packaging, ensuring functionality, sustainability, and aesthetic appeal.
• Review artworks for compliance and accuracy.
• Collaborate with R&D to define product briefs, performance criteria, textures, and ingredient claims.

6. Cost Management

• Work with finance and procurement to manage cost targets and margins.
• Manage NPD budgets including product development costs, samples, packaging prototypes, and launch-related expenses.
• Negotiate with vendors and suppliers on formulation and packaging costs when necessary.

7. Product Launch Readiness

• Assist in preparing internal launch materials (product specs, training documents, claims support).
• Support marketing and sales teams with product information and samples.

8. Post-launch Review

• Monitor and evaluate product performance post-launch for learnings and continuous improvement.

9. Innovation & Consumer Trends

• Stay updated on global beauty and personal care trends, technologies, ingredients, and innovations.
• Translate trends and consumer insights into commercially viable product concepts.
• Engage with external partners, ingredient suppliers, and trend agencies to identify innovation opportunities.