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1.0 - 6.0 years

8 - 11 Lacs

Bengaluru

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At Globant, we are working to make the world a better place, one step at a time. We enhance business development and enterprise solutions to prepare them for a digital future. With a diverse and talented team present in more than 30 countries, we are strategic partners to leading global companies in their business process transformation. We seek a Digital Marketing Specialist, Mid Level with Marketing Media Mix who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers personalized expectations in this new technological era. Roles and Responsibilities: Delivery of MMM/ROI projects: Delivery of multiple High Impact ROI projects as described below: Data preparation, harmonization and transformation for model feed Thorough understanding of different types of Media, sales and equity datatypes Media ROI modelling with granular insights at Campaign level, Objectives, Formats and Ad types Promo ROI modelling at granular and retailer level with deep dive into various promotion techniques Sales and Equity ROI modelling at channel, format level with deep dive into marketing drivers. Ecomm. ROI projects with deep dive into retail media, influencer spends and online promotions along with other driver Develop and implement advanced market mix models to quantify the ROI of marketing activities across various product categories and channels. Interpret and analyse model outputs, identifying key trends and actionable insights for marketing optimization. Foster a collaborative and results-oriented team environment Technical Skills and Project experience requirements: Should have executed ROI / MMM projects in past. Understanding of statistical modelling techniques, including ensemble modelling, Bayesian HLM analysis and multivariate analysis. Understanding impact of product propositions and marketing drivers on brand equity metrics and deriving incremental lift from the drivers to uplift the brand sales. Understanding of data types used in MMM including sales, equity, macro-economic data Experience with data transformation techniques including nonlinear transformation, ad stock transformation of variables used in the modelling. . Experience in Ecomm. Modelling with deep dive on retail media, influencer and online promotions. Education: Bachelor s degree in engineering/Statistics or Specialization in Business analytics Prior work ex- Minimum 1 years of relevant experience This job can be filled in Bangalore/Pune #LI-Hybrid Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively. We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know. Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide.

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4.0 - 8.0 years

50 - 55 Lacs

Mumbai, Pune

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As a person, you're a problem-solver - a connector - someone who thrives on creating order from complexity and driving continuous improvement. You see the big picture while mastering the details, ensuring that every product, process, and partnership flows with precision and purpose. You live your life in alignment with the highest values of integrity, efficiency, and collaboration, always working to turn today s challenges into tomorrow s success stories. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU. Summary of Position : Reporting to the Associate Director, Six Sigma Master Black Belt, this global role will engage and collaborate with regional Master Black Belts to lead the development and deployment of CI/OPEX/LSS global standards and capability frameworks. The Master Black Belt (MBB) will be responsible for creating advanced LSS training materials, combining interactive online learning and hands-on online workshops focused on practical, real-world problem-solving. The role requires strong coaching, mentoring, and influencing skills across all levels of the organization from frontline associates to senior leaders and will leverage Agile Sprint methodologies to accelerate execution and learning. In this role, you will: Lead the development and deployment of CI/OPEX/LSS global standards and capability frameworks through collaboration with regional MBBs. Design and deliver innovative LSS capability programs using interactive online platforms and hands-on, online workshops focused on practical problem-solving. Coach and mentor belts and stakeholders across functions and organizational levels, from frontline employees to executive leadership. Drive continuous improvement using Lean Six Sigma and Agile Sprint methodologies, including planning, standups, reviews, and retrospectives. Apply structured change management approaches to ensure sustainable adoption of new ways of working across regions. Influence and align diverse stakeholders without formal authority, navigating complex matrixed and multicultural organizations. Integrate AI/GenAI tools into LSS programs to support on-demand learning, faster diagnostics, and scalable coaching. Present complex improvement concepts, analyses, and recommendations to executive stakeholders to inform strategic decisions. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, we'llbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our Supply Chain, roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: bachelors degree in Business, Supply Chain, Engineering, or a related field. You must be able to read, write and communicate effectively in the English Language. Master Black Belt Certification from a recognized and reputable organization (eg, ASQ or equivalent) 7+ years of experience in Continuous Improvement, ideally in manufacturing and global supply chain environments. Proven experience engaging and collaborating with regional MBBs in the development and deployment of CI/OPEX/LSS global standards. Deep expertise in Lean Six Sigma tools and techniques, including SPC, MSA, Multivariate Analysis, hypothesis testing, regression, root cause analysis, DOE, pFMEA and control plan. Strong ability to influence across levels without authority from frontline to executive leadership. Exceptional communication, coaching, and facilitation skills across a heavily matrixed organization, including experience with C-Suite stakeholders. Ability to work across global time zones with a flexible schedule to support distributed teams and international collaboration. Must be able to travel to meet business needs up to 20% of the time. Total Benefits Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

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14.0 - 16.0 years

40 - 45 Lacs

Bengaluru

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HSBC is one of the largest banking and financial services organizations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realize their ambitions. We are currently seeking an experienced professional to join our team in the role of Assistant Vice President - Business Consulting Principal responsibilities Provide analytical support to Global / Regional businesses covering Customer analytics/ Product analytics/ Portfolio analytics etc. Strong business analysis, problem solving, project management skills and reporting skills are essential Manage effective and enduring relationships with various stakeholders to understand, recommend and drive delivery against business agenda Support in analyze and build new used cases and campaigns on customer journeys Manage and work with real time data to generate decisions on prospects, features for ongoing campaigns Manage integration of on premise solutions to the global blueprint Knowledge in Financial services preferred The role holder shall also be expected to guide and lead team members from a functional perspective and help them build up a strong culture of delivery and professionalism Working with and liaising with data analytical teams across multiple functions to share knowledge and best practices Requirements 7+ years of hands-on analytics experience solving complex business problems using data A degree in MBA with Bachelors in Engineering / Master s degree in Economics, Mathematics, Statistics or other numerical discipline, equivalent with relevant work experience in Data related technologies Strong analytical skills with business analysis experience or equivalent. Knowledge and understanding of financial-services/ banking-operations preferred Knowledge of forecasting and statistical modelling techniques, market research and multivariate analysis tools (e.g., factor and cluster analysis, conjoint analysis etc.) is a plus Strong programming skills and sound knowledge of Python, SQL or other equivalent analytical tools is required. Knowledge of Qlik Sense will be preferred Ability to transform a business problem to a data problem is required Previous experience in data commercialization will be advantageous Conduct in depth reviews and analyzing data from reports to deliver observations, detail changes and identify the root cause Strong written and verbal communication skills. Ability to effectively communicate complex concepts and ideas Effective communication, inter-personal and experience at stakeholder management with ability to build strong relationships with internal and external stakeholders Ability to manage multiple projects, stakeholder, identify scope of improvement and provide efficient data driven solution Strong analytical and curious mindset and ability to deliver despite multiple challenges You ll achieve more at HSBC:

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5.0 - 10.0 years

15 - 27 Lacs

Noida, Bengaluru

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Title:5+ years of experience in analytics / marketing analytics, Data Science and AB testing Location: Noida & Bangalore (WFO) Job Description: Web and A/B Testing & Optimization AnalystPosition Summary: As a Web / AB Testing & Optimization Analyst for the Adobe.com and Customer Insights team, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, Target) as well as working in a new state-of-the-art Big Data (Hadoop) environment. As an extended member of a globally distributed analytics team, you will be responsible for analytics associated with Adobes web, mobile and in-product Testing Program. The successful candidate will be responsible for supporting an ongoing Marketing Optimization program in US/EMEA/APAC as well as driving insights from behavioral analysis. Specific responsibilities include calculating test results of A/B Split and Multivariate tests, supporting ideation processed and coming up with hypotheses, reviewing test charters (ie. critiquing test hypothesis and ensuring methodological rigor and proper configuration). The candidate will also be required to deep dive on customer journeys to extract insights on how the website and content is performing. The ideal candidate is a strategic, analytical thinker, results and detail oriented, and possesses the know-how to help optimize business performance. You must be a self-starter, have demonstrated ability to influence decision makers with data, be comfortable with change and have a desire to learn new tools and analytics techniques. Success in this role greatly depends on your ability to work in a matrixed environment, building rapport and developing effective working partnerships with internationally based team counterparts. Job Description: Responsibilities: Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. Use experimental design to optimize website and marketing activities as well as new in-product initiatives. Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Adobe Analytics etc.) to analyze test results and provide interpretation, guidance, and recommendations to aid marketing decision making Partner with Marketing to identify key visitor segments, draft user stories for the ideal customer experience for each segment Monitoring changes and trends of online for customer behavior Effectively respond to requests for ad hoc analyses. Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders. Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders. Identify opportunities to teach stakeholders basic analytics to educate and empower users. Skills Proficient in Adobe Analytics, Analysis Workspace, Excel, PPT and SQL. Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests. Experience with web analytics tools such as Adobe Analytics (strongly preferred) or Google Analytics Good understanding of Microsoft Excel, SQL , Visualization and experience with Big Data tools like Hadoop and Hive. Knowledge of test design and combining disparate data sources is a plus.

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4.0 - 8.0 years

12 - 17 Lacs

Jamnagar, Ahmedabad, Rajkot

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Provide support on Marketing technology programs and products. Explore, evaluate, co-create, and implement a data driven approach to Campaign Execution. Key Responsibilities Partner closely with business teams to lead the design and optimization of marketing campaigns using performance insights, audience behaviours, and dynamic personalization to drive measurable business outcomes. Design, configure, and execute marketing campaigns with precision ensuring timely delivery, quality control, and alignment with business goals across all stages of campaign lifecycle Design and implement measurement framework that track key metrics and performance trends and provide actionable insights to product leadership. Monitor Campaign Performance and Tracking, thereby create a feedback loop to improve segmentation, campaign design, digital production. Translate data insights into actionable recommendations to improve business processes, decision-making, product adoption and change management, and stakeholder satisfaction. Communicate findings effectively through visualizations (charts, dashboards, presentations) and executive summaries tailored to technical or non-technical stakeholders Essential Requirements Proficient in analyzing complex data sets using Excel / SQL / Python / R. Hands on experience in computational techniques like correlation, multivariate analysis, decision trees, clustering, regression, ensemble methods etc as part of day-to-day role. Skilled in presenting data insights and ML outcomes effectively through dashboards, slides, and visualizations, and articulating their business impact. Knowledge of Campaign Analytics, Funnel Analytics, Experience on Salesforce Marketing Cloud, Marketing Cloud Intelligence, Google Analytics would create an advantage. Understanding of Sales Marketing processes in Pharmaceutical Industry would create an advantage. Passion for keeping up to date with the latest in marketing technology and digital marketing trends. Adaptability to learn skills or platforms on the go. bachelors / masters degree in business or technology / engineering. Soft Skills Exhibit organizational agility, creativity, strategic strong analytical thinking. Passion for solving business problems with data Dynamic, results-oriented team player who contributes positively to team success. Excellent presentation skills and storyboarding skills. Ability to operate effectively in an international matrix environment. Strong stakeholder management skills

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5 - 10 years

15 - 25 Lacs

Gurugram

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Conversion Rate Optimization (CRO) Manager Were seeking an experienced and data-driven CRO Manager to lead our website and funnel optimization efforts. In this role, you will own the end-to-end CRO strategy with the goal of improving user journeys, maximizing onsite conversions, and driving revenue growth. The ideal candidate comes from an e-commerce background, understands the customer lifecycle, and is fluent in A/B testing, analytics, and UX best practices. Key Responsibilities: Own and execute CRO strategies to improve conversion metrics across web and mobile platforms. Analyze user behavior using tools like Google Analytics, Hotjar, and heatmaps to identify friction points and drop-offs. Design and run A/B, split, and multivariate tests (using tools like VWO, Optimizely, or Google Optimize) to validate hypotheses. Develop data-backed hypotheses for funnel improvements across PDPs, cart, checkout, and other key user flows. Collaborate closely with UX/UI designers, developers, and performance marketing teams to implement and iterate on test findings. Conduct post-test analysis to extract actionable insights and translate them into long-term site improvements. Monitor and report on key metrics such as conversion rate, bounce rate, average order value (AOV), and customer acquisition cost (CAC). Stay up-to-date with the latest CRO trends, tools, and e-commerce benchmarks. Requirements: 56 years of proven experience in conversion rate optimization, ideally in a high-traffic e-commerce environment. Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, GA4, etc. Hands-on experience with CRO tools such as VWO, Optimizely, Google Optimize, AB Tasty, or similar. Strong understanding of UX/UI principles, customer psychology, and user journey mapping. Ability to structure and run experiments using statistical significance. Experience working with cross-functional teams including marketing, product, design, and engineering. Excellent communication and presentation skills. Preferred Skills: Experience optimizing for mobile web and app funnels. Familiarity with HTML/CSS/JavaScript basics (not mandatory but helpful). Knowledge of personalization strategies and tools (e.g., Dynamic Yield, Insider). Experience working in fast-paced D2C or marketplace models. Why Join Us: Be part of a data-first, customer-centric e-commerce brand. Directly impact business growth by shaping the digital customer experience. Work with passionate, high-performing teams across product and growth.

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- 2 years

7 - 8 Lacs

Bengaluru

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We won t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today s leading global companies ROLE DETAILS Maintain a client service orientation by managing day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects. Enable fulfilment of client deliverables. Questionnaire preparation / Information area coverage as per proposal Fielding of the same Analysis Plan; Analysis and Interpretation Presentation of findings Understand and implement all internal processes. Serve as primary contact to junior level client contacts on ad-hoc analyses and understand and respond to questions on content, basic data issues/questions, report generation, etc. Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the companys quality standards. Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations. Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness. Developing effective working relationships with customers (existing and new) through regular meetings and identify and obtain further sales and business development opportunities Responding to customer needs or queries and managing the sales process from opportunity identification to customer sign-off Display a positive, can do attitude at all times, offer assistance to others on the team when needed, assist others in areas you are stronger in. hare learning s with the team during team meetings; actively participate in client and internal review meetings/trainings and all team initiatives. QUALIFICATIONS & SKILLS 0-2 years of experience in market research / e-commerce / telecom / media industry Sound understanding of Market Research concepts Strong Client Focus and Pro activeness Working knowledge of statistics and multivariate analysis Working knowledge of research techniques and methodologies ABOUT THE TEAM In Nielsen Online practice, we work with e-giants to help them drive growth via better understanding of consumers at every stage of the journey i.e. realization of a need through to the moment of purchase, followed by how they live with and use products/ services. ABOUT NIELSEN As the arbiter of truth, Nielsen Media India fuels the media industry with unbiased, reliable data about where do people shop from, what do they watch online and from where, what do they use to pay online. To discover what s true, we have comprehensive measurement of consumer perception across online verticals. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. Do you want to move the industry forward with NielsenOur people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

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