Monetization Lead

Job Description

Gameberry Labs, a thriving mobile games studio established in 2017 and headquartered in Bangalore, has aimed for an extraordinary vision - to become the premier game development company on a global scale. As a bootstrapped and profitable startup, Gameberry Labs has taken the mobile gaming scene by storm. Since our inception in 2017, our games Ludo STAR and Parchisi STAR have captivated players around the globe, resulting in an impressive 250 M+ downloads. Our Belief: Our profound belief in the transformative ability of mobile games lies in their power to reshape modern connections, entertainment, and learning experiences. We see them as personal buddies that boost our brains, melt away stress, and keep spirits high - anytime, anywhere. Our Mission: We want to make millions of people happy with games that they would love to grow old with. We are driven by a passion for creating exceptional gaming experiences that people will cherish for years to come. With our fearless team of dreamers and innovators, we are constantly pushing the boundaries of whats possible in the world of mobile gaming. Highlight Reel: Weve rocked an impressive 250 M+ game downloads. We have made $250M+ in lifetime revenue from our games. Both Parchisi STAR and Ludo STAR have hit 100 M+ downloads individually. We were in the list of Top 10 India HQ Games Publishers in 2021. We have handled more than 1M+ concurrent users playing our game in 2020. Cool Tidbits: Our games attract a monthly player base equivalent to the population of Australia, with over 20M players engaging each month! Players spend an astronomical 297. 6 Mars Round Trips worth of time on our games daily!!! About the Role We re looking for a highly strategic, data-savvy Monetization Lead to own the revenue delivery through optimization of monetization systems and live operations for our new Puzzle game. This role is central to scaling the game into a global success, balancing fun, fairness, and business outcomes. You ll be responsible for managing & optimizing every player experience, and work at the intersection of economy, content, and product design to build compelling value loops for players through live events, feature engagement, smart offer personalization, and monetization optimization. Key Responsibilities: Monetization Ownership Define and deliver in-game monetization including IAP systems, soft economy loops, and premium features. Translate player motivations and progression needs into monetization moments that feel rewarding and strategic. Plan for & track forecasted revenue & take reactive measures Partner closely with the Economy Manager to balance coin sinks/sources, optimize RTP targets, and manage inflation. Build and execute a monetization roadmap, balancing short-term wins with long-term growth strategies. Live Operations Strategy & Execution Own the end-to-end LiveOps calendar: daily/weekly/monthly cadence, meta layering, thematic rotations, and monetization integration. Design and evolve LiveOps systems such as events, boosters, reward ladders, and feature-specific activations. Own sales, offers and campaigns to drive revenue Coordinate with product, content, and design teams to ensure seamless event execution, from art to configuration. Experimentation & Optimization Lead A/B testing and analytics for monetization features, live events, and pricing. Identify player segment opportunities and adapt monetization strategies to behavioral patterns - and use differential configuration at event level Continuously optimize offer conversion, player LTV, and engagement KPIs through rapid iteration. Build processes and requirements for scalable LiveOps: automation of campaign deployment, cohort-based rewards, and reactive configurations. Utilize internal or third-party tools to manage experiments, offers, and personalization at scale. Cross-Functional Leadership Serve as the central thought partner to PMs, designers, analysts, and content teams around monetization decisions. Give inputs to PMs for monetization related features and improvements Guide the LiveOps Manager in executing to quality and performance standards. Collaborate with UA, CRM, and art to align player lifecycle campaigns and thematic monetization arcs. Requirements 5+ years in mobile free-to-play games, with at least 3 years owning monetization or live ops execution (proven track record of managing KPIs such as ARPU, ARPPU, Retention, LTV, and Conversion Rates) Deep familiarity with puzzle or casual game loops, player segmentation, and behavioral monetization models. Understanding of IAP models, ad monetization, LiveOps, and game economy design principles. Strong data fluency (Excel, SQL, dashboard tools), with ability to define and interpret complex KPIs. High comfort with monetization design, event balancing, reward pacing, and soft economy modeling. Excellent English communication skills, both written and verbal. Your Adventure at Gameberry Labs: At Gameberry Labs, were all about riding the wave of new trends, tech and building the best possible player experience that shapes the gaming universe. We strive to be at the forefront of casual game entertainment. When you join us, youre stepping into a place where your ideas count and your impact matters. We offer an autonomous studio setup that fosters fast decision-making, empowering you to make a significant impact and accelerate your professional growth. Why Choose Us: Freedom to be you. Get in on a seriously competitive salary. HungryEnjoy free daily lunches. Weve got your back with company-paid health insurance. Team funIts our thing! Opportunity knocks with limitless growth potential. Were making a global splash. Your playground: a studio that owns the P&L of its creations. Inspiring, down-to-earth teams are our secret sauce. Dive into challenges, learning, and growth at warp speed. We want to take India to the list of "Top 10 Gaming Studios" in the World. Ready to embark on this thrilling questJoin us and lets create gaming history, one pixel at a time.