2 - 4 years

2 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking a skilled and experienced

Media Buyer

to join our dynamic marketing team. The ideal candidate will have a deep understanding of

Facebook, Instagram, and Google

advertising platforms with a proven track record in developing and executing effective social media ad campaigns that drive brand awareness, generate leads, and increase conversions.
 
The role includes launching and managing ad campaigns, validating ad creatives, suggesting new ad angles, and optimizing campaigns for maximum performance.

Responsibilities:

  • Develop and execute comprehensive advertising strategies aligned with the companys marketing objectives.
  • Understand Facebook, Instagram, and Google advertising platforms including targeting, ad formats, and bidding strategies.
  • Launch and manage Facebook, Instagram, and Google ad campaigns: write ad copy, select audiences, set budgets.
  • Validate ad creatives to ensure brand alignment and audience relevance.
  • Suggest new ad angles and creative approaches to improve campaign performance.
  • Monitor and analyze performance metrics (impressions, clicks, engagement, conversions).
  • Make data-driven decisions to optimize campaigns for maximum ROI.
  • Prepare and present advertising performance reports to senior management.
  • Stay current with social media advertising trends and best practices.
Qualifications:
  • Minimum 1 year of experience in social media advertising focused on Facebook, Instagram, and Google Ads.
  • Proven success in running social media campaigns with measurable outcomes.
  • Strong understanding of audience targeting and ad optimization techniques.
  • Excellent analytical, problem-solving, and communication skills.
Benefits:
  • Competitive salary and benefits package.
  • Opportunity to work on diverse and exciting projects.
  • Chance to make a tangible impact on marketing outcomes.
  • Collaborate with a passionate and talented marketing team

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