Job
Description
The Marketing Transformation Senior Manager role within Accenture GN Song involves working at the core of the top global Life Sciences industry, including Pharmaceuticals, Biotechnology, and Medical Technology. As a Senior Manager, you will collaborate on innovative projects, leveraging deep industry knowledge and marketing skills. Your responsibilities will encompass strong project management to successfully plan, execute, and deliver content initiatives, while also coordinating cross-functional teams and managing resources effectively. An analytical and data-driven mindset will be crucial in driving result-oriented decisions. Your role will involve providing consulting and advisory services, including market research, analysis of the pharmaceutical market, competitor benchmarking, patient journey mapping, and segmentation & targeting. Additionally, you will be responsible for developing end-to-end digital marketing strategies and campaigns, leading content marketing initiatives, social media engagement programs, and web campaigns aligned with the overall content strategy. In terms of marketing technology, you will lead platform assessment and solution design, focusing on optimizing the MarTech stack, developing use cases to improve technology utilization, and recommending new MarTech systems. Expertise in tools and platforms such as Adobe Campaign, Marketo, Google Marketing Platform, and Salesforce Marketing Cloud will be essential for success in this role. Furthermore, you will be expected to stay updated on the latest AI developments in the Life Science industry, design and implement GenAI use cases, and drive new business engagements through lead generation and pursuing new opportunities. Practice development, leadership, collaboration with key stakeholders, and talent management will also be key aspects of your responsibilities. Your professional and technical skills should include in-depth knowledge of branding, creative development, digital marketing, campaign deployment, and optimization. Experience in working with middle to senior management levels, agencies, or marketing agencies for Life Sciences clients is desirable. Additionally, you should possess a strong understanding of marketing and advertising technologies and the ability to apply technology know-how to enhance client outreach strategies. This role offers the opportunity to work on transformative projects with key G2000 clients, co-create innovative solutions with industry experts, enterprise function practitioners, and business intelligence professionals. You will have access to personalized training modules to enhance your strategy and consulting acumen, industry knowledge, and capabilities. Accenture is committed to accelerating equality and fostering boundaryless collaboration across the organization. Qualifications for this position include a minimum of 8 years of experience and an MBA from a tier 1 institute, preferably with a bachelor's degree in marketing, journalism, communications, or a related field. Join us at Accenture to be part of a dynamic team driving marketing transformation and innovation in the Life Sciences industry.,