Marketing Transformation- CDP

The Customer Data Platform Manager is a mid-level position within the Marketing transformation vertical.

The key responsibilities as Customer Data Platform Manager will include the following:

• Conduct assessment of clients current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
• Gather business requirement and strategize and build clients digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels.
• Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP.
• Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
• Identify, scope and partner with technology solution providers, client’s IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients.
• Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered these solutions.
• Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.
• Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources.
• Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.
• Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc.
• Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space.

Key Skills:

• Excellent oral and written communication skills
• Creating and maintaining client relationships
• Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies
• Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects