Posted:2 days ago|
Platform:
On-site
Full Time
As Marketing Specialist e-commerce in the business unit Independent Aftermarket (IAM) you are responsible for different customers (with focus on Amazon).
You act as central interface between marketing, data management and sales and coordinate marketing campaigns across the various sales channels
You analyze the data quality/content (IDQ) on all Amazon marketplaces and initiate improvement measures
You support the creation and maintenance of A+ content, virtual bundles (cross-selling) and variations to promote sales and expand the range of products
You consolidate existing marketing materials to make it available for usage in e-commerce sales channel for e-commerce usage
You evaluate the effects of content optimization by tracking defined KPIs, e.g., sales quantity and value based on volume and sales development
High affinity to e-commerce
First experience in a comparable position, ideally in the automotive sector
Knowledge of online marketing, SEO, SEA and social media
Ability to work in a team, high customer affinity and creative thinking
Fluent in business English, ideally also knowledge of German
HELLA
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