Marketing & Sales Executive

Role & responsibilities

Sales & Lead Generation

• Research and build lists of prospective B2B leads across industries and regions
• Perform cold calling and email outreach to drive lead engagement
• Follow up on warm leads and maintain relationships to convert them to active users
• Assist in managing lead pipeline through our CRM and support sales closure

Data Entry & Industry/Product Analysis

• Conduct structured online research and gather market intelligence on specific industries and B2B products
• Organize and curate B2B listings within the Platione platform for SEO optimization and better buyer experience
• Assist with improving product taxonomy and category structure based on research insights

Digital Marketing Support

• Support execution of Plationes digital marketing campaigns (Email, Social Media, Paid Campaigns)
• Help customers of Platione with content optimization for their product listings and business pages
• Participate in blog content creation and SEO-friendly copywriting for Platione and its customer businesses

SEO & Customer Success (Bonus Responsibilities)

• Assist in improving on-page and off-page SEO for Platione platform and customer business pages
• Support onboarding of new customers and help nurture them through the platforms early adoption journey
• Provide basic customer support and help resolve onboarding queries effectively.

Preferred candidate profile

• Recent Freshers/MBA

  from any discipline (preferred: Business, Marketing, Commerce, Mass Media, or similar) who are looking to continue this as job.
• Passion for B2B space, startups, digital marketing, and business growth
• Excellent verbal and written communication skills in English and Hindi
• Willingness to make cold calls and engage directly with business owners
• Strong internet research skills and attention to detail
• Basic knowledge of digital marketing concepts, SEO is a plus
• High energy, self-driven, with a "roll-up-your-sleeves" startup mindset
• Ability to manage multiple tasks and work independently with accountability