Marketing Manager

Key Accountabilities/ Key Responsibilities
1. Events and activationPrepare quarterly/ half yearly/ annual marketing calendar based on regionConceptualize and execute the planIncrease in footfall and revenue in the entertainment section through corporate tie-upsOverall responsible for driving corporate sales, bulk bookings of entertainment category at the center2. Branding and communicationInternal Communication interaction with retailers via newsletter and employee mailers External Communication newspaper campaigns, radio campaigns, outdoor campaign and BTL activation3. PR activitiesCreate PR strategy to achieve stated objectiveManage PR agenciesDevelop relationship between media and the mallCoordinate media meetingsDraft press releases for the company 4. Retailers interactionPartnering with retailers during events and activation at the mall to increase trading density and sales at the mall5. Budgeting and strategyEnsure adherence to annual marketing budget6. Social media/ Digital marketingIdentify and brief the agencies for required application Increase interaction on the digital space including Facebook marketingPromotion of events via digital channel7. Level of Education: MBA in MarketingExperience 2 to 3 years of experience.

8. Competencies
Functional MS OfficeGood writing skillsUnderstanding of designing processStrong media relationsUnderstanding of retail operationsBehavioral Creative outlook Good communication skillsGood coordination skillsGood negotiation skills.