Marketing Head

Role & responsibilities

Trade & Referral Marketing:

• Develop and strengthen relationships with consultants, general physicians, specialists, and other healthcare providers to enhance patient referrals.
• Build and manage referral networks with clinics, diagnostic centres, and individual practitioners. • Organize CME (Continuing Medical Education) programs, medical conferences, and doctor engagement activities to enhance partnerships.
• Ensure regular doctor visits, maintaining strong rapport with the medical fraternity.
• Work closely with the hospital's medical and operations teams to create seamless referral processes.

Neighbourhood Marketing & Community Engagement

• Implement localized marketing strategies to target residential areas, apartments, and gated communities.
• Establish partnerships with Resident Welfare Associations (RWAs), local clubs, religious institutions, and NGOs to promote hospital services.
• Conduct health camps, awareness drives, free check-up programs, and medical outreach initiatives in the community.
• Organize door-to-door campaigns and BTL (Below the Line) activities to engage local populations effectively.
• Drive patient engagement through word-of-mouth referrals, digital outreach, and community influencers.

Corporate & Institutional Marketing:

• Develop strategic partnerships with corporates, MNCs, government organizations, and insurance companies for employee health programs.
• Conduct corporate wellness programs, annual health check-up camps, and tie-ups for OPD & IPD services.
• Collaborate with HR and Admin heads of large firms to design corporate healthcare benefits.
• Establish relationships with insurance providers and TPAs (Third-Party Administrators) for seamless processing of cashless treatments.
• Work on loyalty programs and special healthcare plans for corporate clients and their employees.

Doctor Engagement & Medical Network Expansion:

• Identify and on board key opinion leaders (KOLs), senior doctors, and reputed specialists as visiting consultants.
• Ensure continuous doctor relationship management to drive patient referrals.
• Organize hospital walkthroughs, facility presentations, and one-on-one interactions with external doctors.
• Strengthen hospital positioning among doctors through testimonial campaigns, networking events, and clinical excellence promotions.

Marketing Intelligence & Competitor Analysis

• Monitor market trends, patient behaviour, and competitor activities to develop winning strategies. • Analyze doctor referral trends and corporate engagement performance to optimize marketing efforts.
• Track and measure ROI (Return on Investment) for trade, neighbourhood, and corporate marketing activities.
• Generate monthly reports on referral business, corporate partnerships, and patient acquisition.

Budgeting & Performance Metrics

• Develop and manage regional marketing budgets, ensuring optimal utilization of resources.
• Set and achieve targets for patient referrals, corporate tie-ups, and walk-in footfall.
• Provide leadership to the regional marketing team, training them in doctor engagement, business development, and corporate marketing strategies.

Preferred candidate profile

Graduate/Postgraduate in Marketing, Healthcare Management, or Business Administration.

Experience

Minimum 10-20 years of experience in hospital marketing, with a strong focus on doctor engagement, corporate tie-ups, and community marketing.

Skills Required:

• Strong networking and relationship management skills.
• Experience in trade (doctor) marketing, corporate outreach, and neighbourhood campaigns.
• Ability to generate business through partnerships and referrals.
• Excellent communication, negotiation, and stakeholder management skills.
• Understanding of Indian healthcare market dynamics and regional hospital marketing strategies