Marketing Engagement Analyst

Job Description

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for Technical Skills: Advanced knowledge of marketing and POS management tools.Strong analytical skills to evaluate campaign performance and customer behavior.Expertise in retail marketing and promotional strategy.Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies:Strategic Thinking:Ability to align marketing initiatives with business goals.Customer-Centric Approach:Focus on delivering value and enhancing customer experience.Leadership:Ability to lead cross-functional teams and manage complex projects.Collaboration:Build strong relationships with stakeholders and external partners.Problem-Solving:Proactively identify challenges and deliver effective solutions.Proven track record of managing successful promotional campaigns and POS strategies.Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: . Strategic Campaign Development:Design and implement promotional campaigns that align with client marketing and sales objectives.Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy:Develop and execute strategies for POS marketing materials across client retail network.Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis:Monitor and evaluate the effectiveness of promotional and POS marketing initiatives.Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration:Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns.Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management:Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output.Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation:Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals.Identify and implement innovative POS marketing trends and technologies. Qualification Any Graduation