Marketing Campaign Associate Manager - Financial Services

As a Marketing Campaign Associate Manager in the Financial Services sector at HCLTech, you will be responsible for designing, building, and executing marketing campaigns targeted towards the financial services market in regions such as North America, Europe, UK, Ireland, and India. Your role will involve working on integrated campaign execution, project management, campaign performance analysis, CRM management, marketing automation, and data analysis to drive the effectiveness of marketing strategies while ensuring alignment with business objectives across various channels. Your key responsibilities will include managing multi-channel integrated campaigns efficiently from inception to completion, monitoring campaign performance metrics, implementing lead scoring models for lead conversion optimization, providing strategic oversight and project management for marketing campaigns, utilizing data analytics to extract insights, identifying and implementing process improvements for campaign execution efficiency, and collaborating with internal stakeholders and vendor/partners to achieve campaign objectives. Additionally, you will be required to communicate effectively with senior leadership and key stakeholders, work closely with other departments, and maintain marketing best practices. To qualify for this role, you should have a Bachelor's degree in marketing, business, or a related field (a Master's degree is a plus) and at least 4 years of experience in marketing operations, project management, and campaign management, preferably within the IT or tech industry. You should possess strong project management skills, communication skills, experience in managing marketing budgets, and proficiency in marketing automation platforms (e.g., HubSpot, Salesforce, Marketo, Pardot, Eloqua, Unica) and project management tools (e.g., JIRA, Workfront, Wrike, Monday). Joining HCLTech as a Marketing Campaign Associate Manager will offer you a collaborative work environment, the opportunity to work with industry leaders and Fortune 500 clients, competitive compensation, and career advancement opportunities. The role is based in Noida, Bangalore, or Chennai with shift timings from 12:00 PM to 9:00 PM (IST). If you are a results-oriented professional with a passion for Marketing Operations and the ambition to excel in a global IT services environment, we look forward to receiving your application.,