Marketing Associate

About Kia Kaha MMA

Kia Kaha MMA is a vibrant and dynamic fitness center located in the heart of Bengaluru, Karnataka, India. We specialize in Mixed Martial Arts (MMA), Kickboxing, and Yoga, with a strong commitment to promoting holistic health and fitness. Our mission is to empower individuals through physical discipline and mental well-being, fostering a strong community spirit.

Job Summary/Overview

Marketing Associate

Key Responsibilities

• Brand & Content Strategy

  : Serve as the guardian of the Kia Kaha MMA brand, ensuring consistency and high quality across all marketing materials. Provide creative direction and guidance to our dedicated videographer, and performance manage them, to conceptualize and produce visually stunning, professional, and engaging video content for our social media platforms.

• Public Relations & Event Management

  : Lead all PR efforts and take ownership of organizing and executing a variety of events. This involves comprehensive planning, coordination, promotion, and execution to maximize brand visibility and positive public perception.

• Community Outreach & Demonstrations

  : Proactively engage with external organizations, including colleges, schools, and corporate entities. Conduct engaging demonstrations (e.g., mini-workshops, basic technique showcases) to generate leads, build strategic partnerships, and increase brand awareness.

• Creative Campaign Development

  : Generate innovative and impactful ideas for marketing campaigns, events, and content that effectively stand out in a competitive market.

• Performance Measurement:

  Track and analyze the effectiveness of marketing initiatives, providing insights and recommendations for continuous improvement.

Qualifications Required:

• Proven experience in a marketing role, with a strong portfolio showcasing creative campaigns and initiatives.
• Demonstrated experience in event management, from planning to execution.
• Exceptional creativity and a proven ability to generate innovative ideas.
• Strong communication and interpersonal skills for effective PR and community outreach.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in English and local languages (Kannada, Hindi) is highly desirable for effective community engagement.
• Knowledge of marketing automation workflows (Zapier, Make).'

Preferred Qualifications:

• Experience in the fitness or sports industry.
• Proficiency in managing email marketing campaigns and other digital marketing initiatives.
• Experience managing small video teams or influencers endtoend.
• Basic motiongraphics skills (CapCut, AfterEffects).
• Familiarity with video content creation workflows and providing creative direction to videographers.

Skills & Attributes

• Highly Creative:

  Consistently generates fresh, original, and impactful ideas.

• Proactive & Self-Starter:

  Takes initiative and drives projects forward with minimal supervision.

• Results-Oriented:

  Focused on achieving measurable outcomes and impact.

• Strong Communicator:

  Articulates ideas clearly and persuasively, both verbally and in writing.

• Excellent Organizational Skills:

  Manages multiple projects and deadlines effectively.

• Passionate about Fitness:

  Genuine interest in health, fitness, MMA, Kickboxing, and Yoga.

• Team Player:

  Collaborates effectively with colleagues and external partners.

Why Join Kia Kaha MMA?

At Kia Kaha MMA, you'll be part of a passionate and growing team dedicated to making a real difference in people's lives through fitness. You'll have the creative freedom to shape our brand's narrative, lead exciting initiatives, and see the direct impact of your work on our community. We offer a dynamic work environment where innovation and personal growth are highly valued.