Marketing Associate

About Us: We are a dynamic company specializing in IoT solutions across diverse sectors including retail, banking, logistics, Government projects, Housing Complex, Smart Cities, Quick Service Restaurants (QSR), IT/ITES, and manufacturing. We are seeking a proactive and skilled Marketing Associate to join our team and drive our social media presence and optimize our lead management processes. We are looking for someone passionate about connecting with our audience and converting leads into valuable opportunities.

Responsibilities:

• Manage our LinkedIn profile, including creating engaging content and responding to inquiries.
• Execute end-to-end email marketing campaigns, from scripting to automation.
• Conduct follow-up with leads generated from various sources such as ads, email campaigns, LinkedIn, and pre-sales activities.
• Perform outbound calling to qualify and nurture leads.
• Maintain and regularly update our CRM system with accurate lead information.
• Track and report on key lead conversion metrics.

Requirements:

• Proven experience in social media management, with a strong focus on LinkedIn.
• Solid email marketing skills and knowledge of industry best practices.
• Excellent phone communication abilities for effective lead follow-up.
• Proficiency in CRM management and accurate data entry.
• Understanding of B2B marketing and sales processes.
• Detail-oriented with exceptional organizational skills.
• Self-motivated with the ability to effectively prioritize multiple tasks.

Preferred Qualifications:

• MBA preferred.
• Experience with specific CRM platforms.
• Background in B2B sales or marketing.
• Knowledge of digital marketing analytics.
• Experience in lead qualification and nurturing.

What We Offer:

• Opportunity to make a significant impact on the company's growth.
• A collaborative and supportive work environment.
• Professional development opportunities.
• Scope to explore and test new marketing channels.

Job Types: Full-time, Fresher, Internship
Contract length: 3 months

Pay: ₹10,000.00 - ₹13,000.00 per month

Schedule:

• Day shift
• Fixed shift

Work Location: In person