Marketing Analytics

The Marketing Analytics & Insights team equips aspiring professionals to decode customer behavior and drive campaign success using data-driven strategies powered by Excel and statistical models.
In this role, we seek self-starters with an analytical mindset, a curiosity for marketing data, and a passion for turning trends into tactics. You'll work on real marketing problemsoptimizing ad spends, segmenting audiences, and predicting campaign performancewhile building a robust portfolio showcasing your marketing analytics acumen.

WHAT YOU'LL DO

• Customer Segmentation using Cluster & Factor Analysis
• Campaign Performance Prediction via Logistic & Multiple Linear Regression
• Sales Forecasting with Time Series Models
• Consumer Preference Modelling through Conjoint Analysis
• Perform ROI analysis for marketing campaigns using sensitivity analysis and Monte Carlo simulation.
• Build interactive dashboards to visualize campaign metrics, sales funnels, and marketing KPIs.
• Apply predictive models to optimize customer acquisition, retention, and lifetime value.
• Summarize marketing data insights into clean, actionable reports and dashboard narratives.
• Translate complex marketing data into compelling insights that support branding and performance strategies.
• Continuously refine outputs through regular feedback and evaluation cycles.
  

WHAT WE'RE LOOKING FOR

• Background in Marketing, Business, Economics, Statistics, or related fields (pursuing or recent).
• Strong interest in digital marketing, data analytics, and performance measurement.
• Basic proficiency in Excel and foundational knowledge of marketing metrics and statistics.
• Eagerness to explore topics like marketing attribution, forecasting, and campaign optimization.
• Ability to clearly communicate data-driven stories that influence marketing decisions.
• Self-discipline to manage multiple marketing analytics projects in a remote-first, flexible setting.