Manager - SEO

Job Description

Description Position at GroupM Nexus Overview We are looking for a results-driven Manager SEO to lead our organic growth strategies in the Indian market. You will be responsible for driving search visibility, increasing organic traffic, and improving conversions across multiple digital platforms. This role requires a blend of technical SEO expertise, strategic thinking, and leadership skills to manage a team and execute high-impact SEO campaigns. Key Responsibilities: SEO Strategy Execution: Develop and implement data-driven SEO strategies to improve search rankings and organic traffic for the Indian market. On-Page Technical SEO: Optimize website structure, content, metadata, and internal linking to enhance search visibility. Conduct regular site audits and implement fixes. Off-Page SEO Link Building: Develop and execute effective link-building strategies to improve domain authority. Content Keyword Optimization: Collaborate with content teams to ensure SEO-friendly content, targeting high-intent keywords. Local E-commerce SEO: Optimize for Google My Business, local search, and e-commerce platforms (if applicable). Marketplace SEO: Optimize product listings, conduct keyword research, improve rankings, analyze performance, enhance visibility, manage content, track trends, and drive organic traffic product sales. Analytics Reporting: Monitor key SEO KPIs (traffic, rankings, conversions) using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. Generate reports with actionable insights. Team Leadership: Manage and mentor a team of SEO specialists, setting goals and guiding performance. Collaboration: Work closely with developers, content creators, and digital marketing teams to ensure alignment with overall business objectives. SEO Trends Algorithm Updates: Stay updated on Google algorithm changes and emerging SEO trends to implement best practices. Requirements: 3 - 4 years of SEO experience, with 2+ years in a managerial role . In-depth knowledge of Google s algorithms, ranking factors, and search engine best practices . Hands-on experience with SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc. Strong understanding of technical SEO , including schema markup, site speed, and mobile optimization. Experience with content marketing keyword research tailored for the Indian audience. Knowledge of local SEO strategies and optimization for multilingual content (preferred). Proficiency in Google My Business, and e-commerce SEO . Team management stakeholder communication experience. Basic knowledge of HTML, CSS, and JavaScript is a plus. About GroupM Nexus About India