Manager, Restaurant & Bars, South Asia

Marriott

3 - 5 years

3 - 5 Lacs

Mumbai Maharashtra India

Posted:3 weeks ago| Platform: Foundit logo

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Skills Required

Team Leadership Customer service Staff Training Inventory Management Budgeting and cost control

Work Mode

On-site

Job Type

Full Time

Job Description

CORE WORK ACTIVITIES
Strategy and Planning (including promotional calendar)
Implements cohesive and integrated marketing plan(s) for Malaysia inclusive of positioning, promotional and events calendar, public relations, digital/e-commerce channels and social media
Coordinates the FB marketing budget to achieve business and marketing goals
Manages all key internal stakeholders
Evaluates new marketing opportunities for the Destinations / Area by keeping up to date with the consumer behavior and restaurant and bar trends
Monitors competition for benchmarking purpose
Channel Strategy and Management
Supports corporate and property level sites across owned, social, and third party
Maintains and makes sure that all food and beverage content in the Malaysia hotels are updated in Marriott Bonvoy s channels
Identify and execute partnership / media buy opportunities with key third party channels
Support priority hotel in FB websites set-up or migration of outlet sites
PR, Events, and Content Partnerships
Leverages media and influencers in line with marketing strategies and in line with the target customer profiles
Identifies and executes content partnership opportunities with key media titles
Organizes media events, Chef s Tables, Guest s Chefs locally and overseas etc. to launch and / or promote priority venues and new promotions
Demand Generation and Campaigns
Plans and executes portfolio-led food and beverage promotions, events, and initiatives in cooperation with the Director of Field Marketing and Area Director of Marketing, based on business requirements and seasonality
Collaborates with Marriott Digital Services (MDS) teams for paid online media food and beverage marketing campaigns and SEO
Integrates PR and social media efforts into FB marketing campaigns across all channels and to bolster the portfolio s reputation and image in the community
Supports area / regional food and beverage promotions if in line with FB objectives and business needs
Loyalty Programs
Drives FB-led initiatives and FB related Marriott Bonvoy Moments and other relevant loyalty initiatives as applicable
Supports Club Marriott or local loyalty program marketing activities as applicable
Vendors / Partners
Works collaboratively with local, regional, and national partners/vendors to build awareness, increase exposure and demand generation for the hotel s restaurants
Training
Deliver training and toolkits to elevate property leaders FB marketing efforts
Performance and Reporting
Analyzes restaurants and bars statistical data and reports to look for opportunities to grow FB revenue
Provides regular tracking / ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning
Tracks media coverage, social engagement and customer sentiment online through monthly KPI reports that are shared with area leadership
CANDIDATE PROFILE REQUIREMENTS
4-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
At least 3-5 years of marketing experience, ideally at some point in a restaurant / bars led organization
Has genuine interest in FB, lifestyle and nightlife
Strong network of connections is an asset, including media, bloggers, social influencers and industry partners
Experience in securing and activating local suppliers and partnerships
Exemplary writing and editing skills
Proficiency in key digital competencies including SEO, Google Analytics, and social media channels
Proven track record in managing and executing multiple initiatives
Excellent interpersonal, communication, and time management skills
Driven, innovative and highly adaptable

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