Job
Description
As a MarTech Manager at Swiggy, you will be a key part of the Growth Marketing vertical, responsible for driving disproportionate growth by shipping impactful solutions in performance marketing, owned media, and other high-growth domains. Your role will involve end-to-end ownership of product discovery, solutioning, PRD creation, GTM strategies, and root cause analysis (RCA). You will work cross-functionally with tech, marketing, design, and analytics teams to conceptualize, execute, and scale products that fuel business growth. Your responsibilities will include: Product Discovery & Ideation: - Identifying opportunities for growth through performance marketing and owned media solutions. - Conducting market research, user feedback, and competitive analysis to define high-impact problem statements. Solution Design & PRD Development: - Developing comprehensive Product Requirement Documents (PRDs) for solutions that align with growth objectives. - Collaborating with tech teams to define product architecture and features. Cross-functional Collaboration: - Partnering with marketing, design, analytics, and engineering teams to bring solutions from concept to launch. - Acting as the bridge between business and technical stakeholders, ensuring alignment across teams. Experimentation & Problem Solving: - Designing, executing, and analyzing experiments to validate product hypotheses. - Conducting RCA wherever applicable. GTM Strategy & Execution: - Owning the GTM for new products, ensuring timely execution and alignment with business goals. - Developing frameworks for post-launch performance tracking and optimization. Performance Marketing Innovation: - Building tools and products to improve targeting, personalization, and media efficiency. - Exploring and implementing new channels, algorithms, and automation to scale performance marketing efforts. Leadership & Planning: - Creating and presenting quarterly, half-yearly, and annual growth roadmaps to leadership. - Influencing and driving alignment across teams, including product, business, analytics, bizfin, brand, and design. Required Skill-set: - Proven ability to manage complex, cross-functional projects with measurable impact. - Strong analytical skills with a focus on leveraging data for decision-making. - Experience in crafting and driving PRDs, experimentation frameworks, and GTM strategies. - Familiarity with performance marketing channels (Google, Facebook, affiliates, programmatic, etc.) and tools (Snowflake, AppsFlyer, Clevertap, etc.). - Strong understanding of owned media, including CRM, push notifications, in-app messaging, and personalization. - Exceptional communication and stakeholder management skills, with a proven ability to influence without authority. - Self-driven with a strong bias for action and comfort with ambiguity. Preferred Experience: - 2+ years in product management, growth marketing, or a similar role in B2C tech/e-commerce. - Experience collaborating with engineering, design, marketing, and analytics teams. - Prior work in performance marketing, owned media, or growth-focused roles is a strong plus. This role is ideal for a self-starter passionate about solving growth challenges through innovative product thinking and collaborative execution. You will play a critical role in shaping the future of high-growth initiatives, driving user acquisition, engagement, and retention through impactful product solutions.,
