Job
Description
You will be responsible for owning and driving comprehensive App Store Optimization strategies across various global markets, with a focus on organic growth, keyword optimization, and collaboration with cross-functional teams to enhance app visibility and conversion rates. Your primary responsibilities will include planning and executing ASO strategies for apps in diverse markets, collaborating with Apple Search Ads teams, developing high-performing creative assets, conducting keyword research, implementing metadata updates, and performing competitive analysis. You will also manage end-to-end ASO lifecycle, support sales team initiatives, document optimization impact, and manage multiple client accounts. Additionally, you will be required to generate innovative ideas to grow organic market share through technological interventions and improved user experience optimization. Required Skills: - Bachelor's degree in Marketing, Business, Engineering, or related field - Minimum of 2 years of hands-on App Store Optimization experience - Experience working across multiple geographical markets - Proficiency in ASO tools and platforms such as AppTweak, Sensor Tower, AppRadar, Apptopia - Deep working knowledge of Google Play Console and App Store Connect - Strong analytical skills and ability to interpret performance data - Excellent presentation and communication skills - Prior experience collaborating with ASA, design, and cross-functional teams - Understanding of mobile advertising ecosystem and user acquisition funnels - Strong project management skills and ability to manage multiple accounts simultaneously - Proficiency in data analysis tools and reporting platforms About Affle: Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury, and YouAppi. About Newton: Newton is a performance-focused app marketing platform, designed to scale Apple search growth. It leverages data intelligence, automation, and expertise to drive new user acquisition within the iOS ecosystem. For more details, please visit - https://newtonco.ai/,
